Manager, Marketing & Cluster Development

Manager, Marketing and Cluster Development

Reporting to the Director of Economic Development and Tourism, The incumbent will:

  • Manage all marketing and advertising activities for the Economic Development and Tourism division
  • Develop and implement programs to support certain Regional priority industry clusters, to enable their growth and increased competitiveness, attract &retain workforce, and strengthen their supply chain
  • Develop digital content strategies to achieve departmental marketing objectives
  • Deploy digital advertising campaigns to create awareness and generate investment leads over various platforms, including social medial channels, the department's customer relationship management system, e- mail, website, and through advertising partners
  • Carry-out managerial activities and manage the marketing section's annual budget
  • Develop and oversee the maintenance of databases that serve Economic Development and Tourism, including research, compilation, tracking and maintenance of data and materials
  • Develop and maintain partnerships with local stakeholders, businesses, associations and post-secondary institutions to enable entrepreneurship programs and support research &development projects that increases the competitiveness of Regional industries
  • Oversee the activities of the Durham film program
  • Regularly track, analyze and report on the reach and effectiveness of advertising campaigns, including the delivery of presentations to committee and council

The successful applicant will possess:

  • A degree or diploma in Business Administration, Marketing, Advertising, Public Relations, Communications, or equivalent
  • A minimum of four years' experience in Marketing/Public Relations/Advertising
  • Several years' experience in a management/supervisory capacity
  • Two (2) years' experience developing digital marketing content strategies and deploying advertising campaigns over social media platforms
  • In-depth knowledge of marketing strategy, and marketing/advertising tracking &analytics
  • In-depth knowledge of the Economic Development and Tourism Industry
  • Strong interpersonal, influential, and relationship/partnership development skills
  • Experience with customer relationship management systems, website content management systems, and digital design software
  • In-depth knowledge and experience with paid promotion campaigns over social media platforms
  • Effective coaching and mentoring skills with the ability to lead and direct staff
  • Excellent written and verbal communication skills, including presentations and public speaking ability
  • Excellent project and financial management and analytical skills
  • Outstanding creativity, collaboration and thinking outside the box abilities

Management & Exempt Salary Grade 6

- Salary: $88,466 to $110,582 per annum

Conditions of Employment

Proof of education, qualifications and any other job bona fide requirements will be required prior to start date.

External Application Process

Come find a home where exciting and rewarding careers are balanced with your lifestyle. We thank all applicants; however, only those being considered will be contacted. Please apply online ( no later than midnight on the closing date indicated on the Job Posting.

The Region of Durham is an equal opportunity employer committed to an inclusive, barrier-free recruitment and selection process. If contacted for an employment opportunity and you require accommodation, or if this information is required in an accessible format, please contact us at: and a Recruiter will provide appropriate assistance pursuant to the Region's Accommodation and Accessibility policies. Please note that resumes should not be sent to

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