Digital and Direct Specialist

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SAIT is a global leader in applied education and an institution that empowers employees to make a difference in the lives of our students.

Building on more than a century of history, we are looking for innovative employees wanting to create a future with us. As part of our team, you are encouraged to be bold and inventive, bringing new ideas to the table. Change excites you.

Along with competitive benefits, gourmet on-campus restaurants run by our culinary program and an unparalleled view of downtown Calgary, SAIT offers the chance to do work with a purpose — preparing the next generation of industry leaders, entrepreneurs, advocates and explorers. We develop leaders in the classroom and our workspaces, encouraging lifelong learning for both students and employees.

Your future starts now … at SAIT.

The Opportunity

The Marketing department is hiring a Digital and Direct Specialist. If you believe the difference between a potential student and an applicant comes down to the right information at the right time and you can create memorable campaigns in unique ways, we want to meet you. Don’t miss out, apply today!

Reporting to the Senior Marketing Business Partner, you will coordinate and champion direct marketing and digital campaigns in support of your assigned schools, departments, and programs. You are a creative and tactical marketing professional with a track record for inbound campaigns that drive customer/student acquisition.

You are a trend-seeker, and more importantly, a trend-setter. Your campaigns are cutting-edge and innovative. As a member of the Marketing team, you are responsible for envisioning, developing and leading inbound marketing campaigns that generated leads. As a digital and direct campaign specialist, you will utilize social media, web, mobile and traditional marketing channels to reach your target audiences. Targeting is key to your success. You never run a campaign without a way to measure it with a keen focus on customer acquisition as the most important metric. You analyze your campaigns and make adjustments along the way.

You have exceptional communication skills with a proven ability to cultivate strong relationships and partnerships with various stakeholders including prospective students, parents, alumni, partners, faculty, staff, and suppliers. In ensuring client satisfaction, you show a passion for quality and attention to detail. You are recognized as a community and consensus builder and work to create a collaborative environment leading to extensive stakeholder buy-in and engagement. You are patient when you need to be, and bold when the objectives require it.

The Role

Recruitment Marketing:
• Coordinate and appropriately resource internal and external creative partners in the campaign process
• Determine the channel, audience targeting or segmentation, density, and the creative concept/message and call to action for each campaign
• Monitor campaign metrics and respond as appropriate, including making adjustments mid-campaign
• Managing the content and creative components including working with other team members and/or vendors in production

Client Services:
• Collaborate with multiple client groups to source and verify content, build copy and creative
• Ensure project planning includes stakeholder input and considerations.
• Provide real-time and milestone updates to stakeholders
• Support a client-centred approach in all aspects of the work we do, with a focus on transparency and inclusion.

Qualifications

•Must have a degree or diploma in advertising, direct marketing or similar education.
•Minimum 3 years’ of related work experience in digital marketing including project coordination and managing approval processes. 5 years’ of experience is preferred.
•Minimum 3 years’ of related work experience in direct marketing including project coordination and managing approval processes. 5 years’ of experience is preferred.
•Must have recent Google Analytics, Google Ads certifications.
•Must have Hubspot or equivalent certification in digital and/or direct marketing.
•Strong written and verbal communications skills, including editing and proofing skills
•Project management and client services skills, collaborative team member, and able to manage multiple client projects and deliver on deadlines
•Organized and detail-oriented, able to maintain quality control and consistency in the look and feel of SAIT’s institutional campaigns
•Expert use of Adobe Creative Suite and Google webmaster tools and console
•Good working knowledge of print buying, graphic design and production
•Ability to present publicly to large and small audiences on marketing strategies, trends, and the work that we do.
•Working-level skills with the Microsoft Office Suite.

To Apply: Please continue with the online application process by clicking https://sait.csod.com/ats/careersite/JobDetails.aspx?id=2860&site=1

All applications should be made through our online system.                                            


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