PPC Specialist

Job Description

PROSHRED® Security offers the most secure on-site information destruction services across the business and government spectrum. PROSHRED® Security has a presence in 37 major markets across the USA, and with an environmental impact equaling over 5 million trees saved, PROSHRED® Security consolidates its position as one of the market leaders in the sustainable privacy protection sector.

Position: PPC Specialist, PROSHRED Security (Corporate office. Mississauga, ON)

This is an exciting opportunity for a PPC Specialist who is interested in supporting the execution of marketing strategies, tactics and campaigns for a successful, fast-growing company that cares about its clients, employees and the environment. This position requires a marketing professional who has the ability to work independently in a fast-paced environment and has outstanding attention to detail combined with refined communication skills. The successful candidate will report to the Vice President of Marketing and will work in close collaboration with external agencies, suppliers, USA based managers and the Senior Leadership team from our Mississauga office.

Primary Responsibilities

• Plan, create and implement Pay Per Click Campaigns across multiple channels
• Keyword research and management to optimize campaigns
• Optimize biddings, keywords, placements, devices, geographic, and demographic
• Perform daily account management of PPC campaigns (review expensive or under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics) and improve ROAS
• Write engaging and concise copy to modify CTAs, ads copy, A/B testing and landing pages to boost conversion rates
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to internal stakeholders analyzing trends, goals, opportunities, and other key performance indicators
• Stay current on search engine and PPC industry trends
• Support the development, implementation, and communication of marketing campaigns to internal and external stakeholders

Criteria Qualifications & Experience

• University degree in Marketing/Business or related field
• Minimum 3-5 years+ digital marketing experience
• Proven SEO & SEM experience
• Experience in a range of digital applications including email campaigns, social media, online advertising, Google Analytics, Google Ads, Bing Adwords, Facebook Business etc.
• Website and Content Management Systems (WordPress) experience is beneficial
• Demonstrated proficiency in Photoshop and Illustrator
• CRM & Automation experience is an asset
• Hootsuite Academy training a strong asset
• You must have fluent English, both written and oral, with excellent grammar skills
• Be confident and a good communicator with a high level of attention to detail
• Have the relative experience required to own the tasks at hand and work them through effectively
• Ability to adapt quickly and work in a fast-changing environment
• Time management training an asset
• Creative thinking
• Effective email communicator – clarity and efficiency using this medium to query and respond to stakeholders

Why PROSHRED?

PROSHRED® is a national player in the Information Destruction industry and a, ‘just a fun place to work.’

• Competitive Base Salary + plus share in quarterly bonus opportunities tied to deliverables and success
• Career advancement opportunities
• Medical / Dental / Vision Insurance
• USA and Canadian corporate exposure
• On the job training and skills development
• Occasional travel

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PROSHRED® Security

Address: 6505 Mississauga Road, Suite B Mississauga, ON L5N 1A6

Email: people@proshred.com