The Senior Manager, Government Relations monitors public policy and legislative developments relevant to marketers, helps the association formulate positions on these issues, and helps develop and implement strategies to effectively convey these positions to key audiences. The Senior Manager develops materials to inform the CMA marketing community, consumers and other key stakeholders about regulatory requirements and best practices in key areas, such as privacy and consumer protection.
The position reports to the VP of Public Affairs & Thought Leadership, and works collaboratively with the CMA’s advocacy committees, thought leadership councils and other association staff.
Specific Duties Include:
- Monitor and analyze public policy issues of interest to the marketing community, such as privacy, consumer protection, competition law, telecommunications regulations and aspects of electronic commerce (e.g., anti-spamming).
- Manage CMA committees and task forces as required (e.g., Privacy & Data Committee).
- Develop positive relationships with government policy advisors and decision-makers to gain insights into policy direction and issues on the horizon.
- Identify opportunities for senior CMA leadership to impart the views of the CMA membership to key stakeholders (government, media, members, consumers).
- Draw on the expertise of members to develop submissions to government, briefing notes, position papers and action plans on policy issues.
- Prepare info bulletins, articles, and other communications materials about government and self-regulatory initiatives to help marketing professionals stay up-to-date on regulatory requirements and best practices, and maintain high standards of professional conduct.
- Prepare consumer information on relevant topics, such as the benefits of marketing, data protection, dealing with spam and avoiding fraudulent offers.
- Ensure that CMA’s website has current information on public policy and self regulatory materials, and/or links to related resources.
- Prepare presentations and speaking notes to support CMA outreach to its membership and relevant stakeholder audiences.
Skills and Capabilities:
- University or college degree in communications, journalism, public relations, business/public administration, political science, or related field.
- 7 to 10 years of relevant experience in public policy issues management with the private or NFP sector and-or working in government or political roles.
- Sound knowledge of government at the provincial and federal levels, and of current trends and developments in politics and public policy.
- Understanding of public policy issues to business/marketing audiences.
- Outstanding interpersonal and communications skills, including writing, editing and tailoring materials for a variety of audiences.
- Strong computer literacy, capability in Word and PowerPoint, knowledge of best practices in digital and social media.
- Strong knowledge of requirements of lobbyist registration legislation
- Familiarity with key policy issues affecting marketing would be an asset.
- Bilingualism would be an asset.
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