Associate Director, Creative Marketing and Partner Services

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Application Restrictions

 

Open to both Internal and external

Job Type:

Administrative/Management

Posting In effect from

4/7/2024

 

Closing Application Date:

18/7/2024


Applications will be reviewed commencing the closing application date and may continue until the position is filled.
 

Full/Part Time

Full Time

Admin Type

Ongoing

Anticipated Start Date

12/8/2024

Position End Date (If Applicable)

DUTIES

As a senior member of the Marketing and Communications Leadership team, the Associate Director, Creative Marketing and Partner Services (AD) works with the department leadership team, manages and leads a professional team and collaborates with university partners and colleagues.

The AD is a strategic and creative thinker who is highly skilled in the areas of copy writing, editing, brand management, paid advertising, media planning, earned media, and owned media and project management. The ability to balance strategic planning with tactical execution and creative marketing ideas with data-driven decision-making is critical for success in the role.

This position plans and executes effective paid and unpaid promotions for a broad variety of TRU initiatives. Leading digital marketing (paid and organic media, online and offline), the AD is responsible for the strategic planning, development, execution, reporting, and performance optimization of omni-channel advertising campaigns.

As a collaborative individual, you are highly adept at leading and managing a team of direct reports as well as cross-institutional team efforts. Effectively managing strong relationships across campus is critical to success and to achieving preeminence across peer institutions.


MAJOR RESPONSIBILITIES

  • Responsible for the planning and execution of online and offline marketing campaigns, which align with institutional priorities as well as the strategic marketing goals of the requesting department or faculty.
  • Leads, guides, manages and develops the creative team, a team of copywriters, campaign/project managers, digital media, and vendors, promoting an innovative and creative work environment.
  • Conducts hiring, training, best-practice sharing, performance evaluation, and coaching to support and guide the team in achieving the department’s goals.
  • Leads activities related to project fulfillment, writes project briefs, issues requests for proposals (RFPs), manages vendor relations, purchases media, manages budgets, utilizes project management software, develops timelines, reviews artwork and signs off on final projects.
  • Oversees incoming campus-wide marketing requests and assists direct reports with prioritizing projects, working with clients, and providing marketing direction.
  • Works within cross-functional teams, including leadership, strategists, writers, graphic designers, web designers and clients to develop and deliver ideas from concepts to final designs.
  • Oversees the creation of art, photo, copy, and layout for creative projects.
  • Writes, proofreads, and edits content for a variety of projects (including print, web, mobile, video, and social media).
  • Leads the development of creative briefs and utilizes design methodologies that meet the business objectives and timelines of the organization and stakeholders.
  • Utilizes a variety of online marketing tactics such as social media, search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC), retargeting, landing pages, A/B testing and others to drive traffic and maximize conversions.
  • Stays current on the appropriate style guidelines and brand voice for consistent messaging.
  • Creates, maintains, and conducts analytics reporting across multiple platforms and extracts KPI’s for future campaign developments and go-to-market strategies, complete with formal proposals and recommendations on tactics.
  • Evaluates and adopts effective tools and techniques across all media.
  • Supports the Director of Strategic Marketing in meeting core strategies and priorities.
  • Presents campaigns and projects to internal and external departments and communicates about strategies, creative and budgets.
  • Collaborates with Integrated Planning and Effectiveness (IPE) team to inform marketing strategies.
  • Establishes and maintains relationships with external suppliers - requests quotes, selects vendors, establishes timelines, oversees quality control and financial accountability related to production.
  • Establishes and maintains relationships with advertising representatives – buys media, secures viable discounts, seeks and engages in new opportunities to drive traffic, maximizes ROI and grows the TRU brand.
  • Engages and collaborates with external agency partners on projects.
  • Remains abreast of marketing and advertising trends to continuously cultivate new initiatives and ideas.
  • Serves as an active member on a variety of relevant institutional committees as assigned.


REPORTS TO
Associate Vice-President, Strategic Marketing and Communications

QUALIFICATIONS

REQUIRED KNOWLEDGE/SKILLS
Required Qualifications:

  • Bachelor’s degree in marketing or communications or other relevant specialization .
  • Five (5) to ten (10) years of experience in team management in an agency, marketing department or personal marketing business.


Skills, Knowledge or Abilities Related to the Job:

  • Extensive knowledge of marketing concepts and best practices.
  • Extensive knowledge of paid, earned and owned media – their value and when to use them.
  • Expert knowledge of media planning.
  • Understanding of online analytics and reporting utilizing Google Analytics or other tools within social media and customer relationship management (CRM) systems to create actionable analytics for evaluating activities and making data-driven decisions.
  • Working knowledge of graphic design, web interface design, multimedia, and website development.
  • Excellent communication skills, both written, verbal, and non-verbal.
  • Strong business acumen, project, and campaign management, interpersonal and presentation skills.
  • Team leader – Ability to foster continuous improvement in quality of individual direct reports’ writing, productivity, and institutional knowledge.
  • Team player – collaborative and contributing member of a departmental leadership team.
  • Ability to work against tight deadlines in a fast-paced environment keeping a keen eye on detail and accuracy.
  • Ability to work on multiple initiatives and projects simultaneously.
  • Ability to lead across departments to ensure projects are properly prioritized and executed by other groups.
  • Must be a self-starter, highly motivated, able to “turn on a dime,” and think through problems to come up with innovative solutions.
  • Knowledge of post-secondary education preferred.
  • Knowledge of marketing industry trends preferred.
  • Technical experience should include:
    • Ability to work in a Macintosh and Windows environment, proficient with Microsoft Office products and familiarity with HTML.
    • Experience using project management software.
    • Working knowledge of content management systems and customer relationship management systems.

Pay Band

$111,375.00 - $124,959.00 ( Admin Pay Band CH )

Location:

Kamloops, BC CA (Primary)

 

# of Hires Needed:

1

 

Organizational Unit:

Thompson Rivers University -> Marketing and Communications

 

Diversity and Inclusion Commitment:

Thompson Rivers University is strongly committed to hiring based on merit with a focus on fostering diversity of thought within our community. We welcome those who would contribute to the further diversification of our staff, our faculty and its scholarship including, but not limited to, women, Indigenous, Black and People of Colour, persons with disabilities and persons of any sexual orientation or gender identity. Please note that all qualified candidates are encouraged to apply, however applications from Canadians and permanent residents will be given priority.

NOTE: To learn more about Thompson Rivers University or living in Kamloops or Williams Lake please visit our Careers website. External Candidates invited to interview will be required to bring a copy of their transcripts to the interview.


Apply Here

PI243294786


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