Senior Marketing Manager

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Accountable for managing the delivery of unit programs or services that support Public Affairs strategies and drive FSRA’s digital marketing strategies as well as oversee the website, digital analytics, paid consumer advertising, and manage both in-person and webinar thought leadership events.


  • Manages the delivery of Marketing programs or services, ensuring consistency with overall Public Affairs performance measures, standards, and best practices and integration with overall FSRA directions.

  • Develops and executes comprehensive digital marketing strategies to increase brand awareness and optimize FSRA’s website to ensure a seamless user experience. Oversees the monitoring of website performance metrics and user behaviour to make data-driven recommendations for improvements.

  • Oversees the tracking and analysis of website traffic, user engagement, and conversion rates to measure the effectiveness of digital marketing campaigns and to inform decision-making. Ensures the relevance of existing content and the identification of gaps in information and clarity and works with content owners to ensure all website and digital channels contain current and up to date information.

  • Manages and oversees external agencies in the execution of the paid media plan, execution, and optimization of paid advertising campaigns across various digital channels, including social media, search engines, and display networks. Works with the agencies to monitor ad performance metrics and budgets, adjusting strategies as needed to maximize ROI and achieve KPIs and report post campaign results.

  • Oversees both in-person and webinar thought leadership events and FSRA speaking engagements from conception to execution, including event planning, promotion, and attendee engagement to create awareness and understanding of FSRA’s initiatives and regulatory frameworks.

  • Manages and monitors budgets associated with the digital channels program and makes recommendations to the Director for new digital tools, vendor contracts, and vendor/supplier relationships.

  • Develops and manages the adherence of the French Language Policy and translation coordination services for FSRA.

  • As part of the management team, supports FSRA leadership in formulating strategy and developing tactics and provides leadership in executing programs or services to deliver on strategy and tactics.

  • Oversees the implementation of Marketing programs, services, and work areas, including operational processes and procedures to meet the overall operational plans and priorities of Public Affairs.

  • Provides marketing expertise and advice to FSRA management and staff in response to operational or program issues impacting the achievement of Public Affairs directions; providing evidence-based recommendations for problem resolution and improvement to methods to deliver programs or services.

  • Manages the unit and its staff to support an environment and culture of service excellence which respects diversity, encourages all employees to work together to achieve results and contribute to a healthy, rewarding, and productive working environment where personal and team accountability are key to meeting the mandate of FRSA. Accountable for hiring, orienting and training of staff, determination of performance standards and conduct of performance reviews, managing employee relations matters.

  • Works with the Director in operational planning, development and reporting on performance metrics, program effectiveness, risks and impacts related to website. Partners with IT and Business Continuity to ensure mitigation plans are in place in the event of technical issues or service disruption.

  • Supports critical change and uses Agile leadership to drive collaboration and a forward-thinking culture within the team and works with others to achieve this across Public Affairs.

  • Promotes and supports the implementation of innovation and continuous improvement to processes (e.g., automation) to enable the team to meet increasing deliverables.

  • Develops and manages relationships and consultation with stakeholders impacted by unit programs and operations to discuss and clarify program or service-related issues and needs.

Education and Experience

  • Degree in Marketing, Communications, or related field or equivalent; advanced degree preferred.

  • 6 – 8 years of experience in strategic marketing and communication roles, with a focus on digital marketing including website management, digital analytics, and paid advertising.

  • Experience leading events both online and in-person is an asset.

Knowledge and Skills

  • Knowledge and expertise in managing earned and paid advertising campaigns across various digital platforms like Programmatic ad, Google Ads, Meta Ads, LinkedIn Ads, etc. including working with creative and media agencies.

  • Knowledge and experience with website CMS platforms (e.g., WordPress, Drupal) and proficiency in HTML, CSS, and JavaScript is a plus.

  • Knowledge and experience with digital marketing (social media, email marketing, digital advertising, search engine marketing, interactive digital content, video, audio).

  • Knowledge and understanding of Database Management (MySQL), Search Engine Optimization (SEO), Analytics and Trend Analysis tools such as Google Analytics, Adobe Analytics, or similar platforms.

  • Leadership skills to build individual and team capabilities through direction, collaboration, feedback, and coaching.

  • Strong project management skills with the ability to manage multiple priorities and deadlines in a fast paced environment.

  • Knowledge of and experience using Agile Methodologies.

  • Strong communication skills with the ability to collaborate effectively across teams and present complex information in a clear and concise manner.

  • Creative thinking and problem-solving abilities with a proactive and results-oriented mindset.

  • Ability to stay abreast of digital marketing trends, emerging technologies, and best practices.

  • Excellent strategic acumen and seasoned judgement, with the ability to identify emerging trends and capitalize on untapped opportunities.

  • Strong communication and interpersonal skills and the ability to negotiate, influence and inspire diverse stakeholders across organizational hierarchies.

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