Marketing and Cultural Engagement Specialist

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Marketing and Cultural Engagement Specialist

Reference: 038763

Duration: Permanent, Full Time

Location: 6951 Westminster Hwy, Richmond, BC

Salary: $92,918 - $112,895 annually


We are seeking a passionate and culturally aware individual to join our team as a Marketing and Cultural Engagement Specialist. In this role, you will play a pivotal role in supporting WorkSafeBC's engagement with diverse audiences to promote a culture of workplace health and safety across the province. The incumbent will collaborate with community leaders to understand the unique traditions, beliefs, values, norms, language and religion of various cultural groups and develop multi-channel engagement strategies to effectively meet the needs of our stakeholders.


This role reports to the Director, Engagement, Marketing and Channel Strategy.


How you'll make a difference: You'll build the understanding and trust that helps WorkSafeBC serve people across B.C.


Where you'll work

At WorkSafeBC, we offer a model that combines the convenience of working remotely with the dynamism of working in one of our offices, based on the operational needs of the position.


In this role, you'll work primarily from our Richmond office, with some flexibility to work from your home in B.C.


  • Develop and execute engagement plans to support WorkSafeBC services and programs for diverse audiences across the province.
  • Lead the development and implementation of multi-channel engagement strategies, including research, analysis, and KPI setting.
  • Conduct market research to understand cultural backgrounds and preferences to inform marketing strategies.
  • Cultivate partnerships with multicultural organizations and community leaders to enhance outreach efforts.


We're looking for someone who can:

  • Collaborate effectively with cross-functional internal teams and external stakeholders to support engagement strategies and align them with organizational goals.
  • Understand cultural sensitivity of diverse backgrounds and tailor engagement strategies to resonate with variety of audiences.
  • Communicate effectively, both written and verbal, to convey ideas, facilitate discussions and foster relationships with internal and external stakeholders, including senior leadership.
  • Think critically to identify issues, develop solutions, and make decisions to contribute to the success of engagement initiatives.
  • Handle sensitive information and research results in confidence and maintain political awareness of regulations management and public relations.


Your background and experience

  • A degree in Marketing, Communications, Business Administration, or related discipline
  • A minimum of 10 years of experience in the field of marketing, creative services, and/or communications
  • Experience leading and implementing marketing projects and initiatives aimed at building engagement with diverse audiences
  • We'll consider equivalent combinations of education and experience.


Important to know

Before we can finalize any offer of employment, you must:

  • Successfully meet the legal requirements under the Criminal Records Review Act to work with children and/or vulnerable adults.
  • Confirm you're legally entitled to work in Canada


WorkSafeBC's COVID-19 Employee Mandatory Vaccine Policy is suspended effective January 9, 2023; however, we reserve the right to re-implement it in response to changes in the public health landscape, including public health orders. We are committed to the protection, health, and safety of our employees and our Communicable Disease Prevention Program and related protocols remain in effect.


Who we are

At WorkSafeBC, we promote safe and healthy workplaces across British Columbia. We partner with workers and employers to save lives and prevent injury, disease, and disability. When work-related injuries or diseases occur, we provide compensation and support injured workers in their recovery, rehabilitation, and safe return to work. We're honoured to serve the 2.49 million workers and 263,000 registered employers in our province.


What's it like to work at WorkSafeBC?

It's challenging, stimulating, and rewarding. Our positions offer diversity and opportunities for professional growth. Every day, the work we do impacts people and changes lives. What we do is important, and so are the people we do it for.


Our ability to make a difference relies on building a team with a rich variety of skills, knowledge, backgrounds, abilities, and experiences that reflect the diversity of the people we serve. We are committed to fostering a welcoming, inclusive, and supportive work culture where everyone can contribute as their best, authentic self.


Learn more: Discover who we are.


Our benefits

As a member of our team, you'll have access to services and benefits that help you get the most out of work — and life. Along with a competitive salary, your total compensation package includes:

  • Defined benefit pension plan that provides you with a lifetime monthly pension when you retire
  • 4 weeks of vacation in your first year, with regular increases based on years of service
  • Benefits package that includes customizable options for health care and dental benefits, additional days off, and a health care spending account
  • Optional leave arrangements
  • Development opportunities (tuition reimbursement, leadership development, and more)

Learn more: Find out what we offer.


Want to apply?

Applications are welcomed immediately; however, must be received no later than 4:30 p.m. PST on the closing date.

We encourage all qualified applicants to apply. If you require an accommodation in the assessment process, please email Recruitment Testing Accommodation (SM) when you submit your application.


Please apply online at:

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