Manager, Marketing & Communications

position type: Full time, Permanent, Hybrid

compensation: $60,000-$65,000

location: 55 Fort York Blvd., Toronto

start date: July 24, 2024

application deadline: June 24, 2024 at 5:00pm

 

description

The Bentway is seeking a creative, strategic, and detail-oriented marketing and communications professional to join our team.

Reporting to the Senior Manager, Marketing and Communications, the Manager is an essential part of The Bentway team, working within the Marketing and Communications department to grow attendance and interest in our work, engage audiences, and tell the Bentway story.

The core functions of this role are: implementing multi-channel advertising plans, leading collateral development, and overseeing digital communications. This role will work closely with internal and external graphic designers, photographers, videographers, creative agencies, and freelancers to bring the marketing plan to life.

The ideal candidate is a savvy project manager, keeps on top of marketing trends, is experienced in advertising and digital marketing, and has a passion for art, city-building, and/or programming in public space.

 

office culture                                                                                    

This is a hybrid role that will include split time between work-from-home (3 days) and work-from-office (2 days).

This role will work normal business hours, with occasional evenings and weekends to support Bentway events/programming.

 

about

The Bentway is a dynamic civic organization dedicated to enhancing urban life through the design and implementation of innovative public spaces, public programming, and site operations. Deeply rooted in Toronto’s urban fabric, The Bentway leads a creative movement to re-imagine the possibilities of the Gardiner Expressway. We believe in the power of art and culture to spark the urban imagination, transform communities and foster vibrant, inclusive cities. The Bentway Conservancy is a non-profit organization and registered charity that works closely with the City of Toronto, artists & creatives, and local communities to bring our work to life.

 

key responsibilities

advertising and promotion

  • Lead the implementation of year-round, multi-channel advertising plans (out of home, transit, social media) in order to drive traffic to events and increase the profile of The Bentway
  • Project manage production of all ads, from briefing to approvals and shipping
  • Project manage production of organizational collateral – event signage, posters, postcards, brochures
  • Collaborate with external designers, videographers, creative agencies, printers, and more to produce all necessary ads and assets
  • Ensure ads and collateral are delivered on time and on budget
  • Keep abreast of marketing and advertising trends and best practices and implement them in marketing plans, where applicable

digital communications

  • Oversee freelancers in their daily work managing social media, digital content, and the website and fill-in as needed
  • Lead the e-newsletter plan, including content planning, writing, approvals, and data analysis, and CRM integration
  • Write copy for a variety of marketing and communications materials
  • With support from external vendors, act as the website lead in shaping how audiences engage with The Bentway’s online presence
  • Lead strategies for building and growing an engaged following

other

  • In collaboration with other teams, lead ticketing needs for all events
  • Maintain up-to-date departmental budget and other team administration
  • Support Senior Manager on public relations work as needed
  • Occasional onsite, event-day support
  • Other duties as assigned

 

qualifications

  • A minimum of four (4) years of professional experience in marketing and communications, with an emphasis on arts and culture, events, or city-building
  • Experience leading multi-channel marketing campaigns
  • Excellent project management skills and attention to detail
  • Experience using digital tools to increase brand awareness and drive event attendance
  • Experience managing social media channels for an organization or company
  • Experience managing workflows and collaborating with graphic designers, videographers, photographers, and/or creative agencies
  • Strong written and verbal communication skills
  • Experience with MailChimp, WordPress, Meta Business Manager, or Later is considered an asset
  • Ability to work occasional evenings and weekends, as needed

 

compensation

  • Annual salary of $60,00-$65,000
  • Benefits package

 

applications

The Bentway is committed to fostering a positive and supportive environment that promotes equity and diversity. Priority will be given to individuals from equity deserving groups, including Indigenous, Black and racialized applicants, persons with disabilities, newcomers to Canada (within the past 5 years), and women.

In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act, 2005, accommodation will be provided at any point throughout the hiring process, provided the candidate makes their accommodation needs known to The Bentway Conservancy at hello@thebentway.ca

We kindly ask that applicants await a response and do not contact Bentway staff members via external websites or email about the position. All questions regarding the position must be sent to hello@thebentway.ca

 

to apply (by Monday, June 24 at 5:00pm)

Apply with a resume and cover letter via The Bentway’s job board: https://thebentway.applytojobs.ca/

Deadline to Apply: Monday, June 24 at 5:00pm

Application Components:

  • Resume (PDF format, no more than three pages)
  • Cover Letter (PDF; no more than one page)

All applications are reviewed by a member of the hiring team, even the cover letters! The Bentway does not use applicant tracking systems (ATS) or AI to screen applications.

No phone calls or emails to staff members please. All questions must be sent to hello@thebentway.ca.  We thank all applicants for their interest and will endeavour to contact all applicants, whether successful or not.


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