Marketing Service Manager

Privately owned and headquartered in Burlington, Ontario, PINK ELEPHANT is a global leader in IT Service Management consulting and education.  To date, we have provided consulting, education programs and conferences to more than 350,000 IT professionals.

We are currently looking for a MARKETING SERVICES MANAGER to join our team.

Reporting into the Marketing Director, and with a demonstrated track record in applying creative thinking, contributing to strong strategic marketing plans, branding, and product development, the Marketing Services Manager will: 

  • Increase product awareness, sales and profits by helping senior mangers and executives to identify marketing strategies that will effectively promote all of Pink’s product lines
  • Research pricing, identify industry trends, and make recommendations for competitive positioning
  • Ensure accurate and timely communication of pricing changes to relevant departments
  • Review brand marketing initiatives across all customer touchpoints to support the continued development of brand management processes and capabilities, including competitive analysis, measurement, ROI, standards etc.
  • Work with marketing analytics, product development and inside sales teams to understand marketing priorities in order to create and support sales strategies
  • Manage and coordinate many activities related to the development, production and delivery of conferences and special events including: communication, creating branding and print materials, signage and promotional items, supplier management with printers and mailers, create and manage event apps, identify and manage media sponsors, customer surveys, etc.)
  • Maintain the organization’s competitive database to ensure information is relevant, up-to-date and communicated
  • Maintain an up-to-date understanding of customer buying patterns and work with department managers and executives to develop impactful marketing strategies
  • Support the development/design of effective marketing processes to support short term and long-term goals
  • Manage a small team of marketing coordinators/assistants
  • Manage supplier selection and ensure that marketing and communications material is consistent with brand meaning
  • Assist in identifying appropriate direct mail lists and coordinating those lists
  • Develop schedules and timelines to ensure projects are completed on time and within budget
  • Track and record customer comments for use in marketing and promotional activities
  • Keep abreast of industry trends, competition, and new opportunities.


  • Passion and energy, and you are not deterred by a fast-paced and challenging work environment
  • A university degree or college diploma with focus on marketing and business
  • 10+ years of overall marketing experience, with 7 years experience being a lead contributor to marketing initiatives/projects
  • A minimum 3 years of direct people management experience
  • Strong entrepreneurial spirit and business acumen with an understanding of general business principles, including the 4 Ps of marketing
  • Proven ability to prepare marketing plans with a blend of focused research, strategy and creativity
  • Excellent understanding and working knowledge of brand building and brand management
  • Strong creative sensibilities and an eye for aesthetics in presentation materials
  • Superior QA, writing and editing skills
  • Excellent research and problem-solving skills
  • Above average ability to demonstrate creative and innovative thinking
  • Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines and manage a large volume of work
  • A positive attitude and outlook in all situations
  • Strong computer skills: MS Word, PowerPoint, Excel, Outlook and Dynamics (or equivalent CRM tool) as well as a high comfort level with the internet
  • Strong team player approach, yet capable of working independently
  • A flexible work ethic, self-motivation and an entrepreneurial spirit that are must-haves for a small entrepreneurial company, together with demonstrated ease to move readily from strategic activities to very hands-on operational tasks, often in the same day
  • Resourcefulness, and you are a detail-oriented thinker
  • Professionalism and integrity that you apply to in all aspects of your responsibilities
  • A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills

This position offers the opportunity to make a big impact in an entrepreneurial environment.  


  • Competitive compensation/benefits package including a company sponsored RRSP 
  • Enhanced paid days off in addition to vacation time
  • Continuing education reimbursement
  • Opportunity to earn IT and business certifications (e.g. ITIL; Change Management, Lean IT, etc.)
  • Advancement opportunities not always found in larger organizations
  • Wellness programs including discounted fitness club membership
  • A fun climate with well-cemented office social activities including weekly treat days
  • A dynamic, entrepreneurial small office environment
  • An interesting, collaborative, and challenging work experience


Please forward your resume and a cover letter that states salary expectations and showcases your exceptional writing skills to

Due to the volume of applications, we can only respond to those individuals who are selected for an interview.  No agencies please.

Similar searches: Marketing & Communications