Copywriter / Digital Marketing Specialist

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Working with our client in Downtown Toronto, we are recruiting for an experienced Copywriter / Digital Marketing Specialist to become an integral part of their dynamic team. This is a full-time position and new opening.

 

The Copywriter / Digital Marketing Specialist will be responsible for creating content and copy for both clients in Canada and Australia. With a focus on delivering the highest standard of online training and education to the food and hospitality industry worldwide.

Key responsibilities involved for the Copywriter / Digital Marketing Specialist include, but are not limited to:

 

  • Creating and changing web page content
  • Writing persuasive sales copy to encourage online enrolments
  • Developing copy for online ads and landing pages, as well as content for social media channels
  • Developing content as per the content calendar
  • Creating copy for offline resources (sales collateral, posters, brochures etc.)
  • Writing email copy for targeted eDM campaigns
  • Producing online newsletters and regular member updates
  • Writing and publishing news posts, articles, blog posts, and other online resources
  • Participating in A/B testing on ads, email, landing pages and other content


About You:

 

  • 3 or more years of experience in a content developer role, ideally for a B2B business
  • Excellent attention to detail, quality control, and written communication skills
  • Ability to write in a variety of styles (e.g. sales copy, social media communications, news posts)
  • Experience in working with CMS software (such as Drupal or WordPress) and using keyword analysis tools (e.g. Google Analytics, Moz)
  • Basic knowledge of HTML
  • The ability to learn new skills and self-manage are assets
  • Proven expertise in writing result-driven content
  • Passion for the area of digital marketing and content development

 

Connect with Us Today:

 

For more information and confidential consideration, connect today with Elizabeth Babkin at (416) 365-2010 or apply online now at –

 

https://www.roberthalf.com/job/toronto-on/copywriter-digital-marketing-specialist/05090-9501604584?rh_job-feed=true

 

About The Creative Group (TCG):

 

At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

 

 

 

 


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