Senior Marketing Officer
We believe people deserve care that is above and beyond the standard. We believe in caring for you and innovating for the world.
This is why we inspire investment in excellence at London Health Sciences Centre (LHSC). London Health Sciences Foundation (LHSF) has recently completed the largest hospital campaign in Southwestern Ontario raising an astonishing $215 million.
LHSF is now building upon the amazing response of our community during Campaign to inspire philanthropy in support of a vision that will continue to transform how we treat patients. This vision includes, but not limited to, key programs like Cancer care, Cardiac Care, Mental Health, Orthopaedic Care and Women’s Care.
London Health Sciences Foundation is a charity accredited by Better Business Bureau and Imagine Canada. Our goal is to link our community and health care experts together in pursuit of medical excellence at London Health Sciences Centre (LHSC).
Our Mission: To inspire investment in excellence at London Health Sciences Centre
Our Vision: To meet the needs of London Health Sciences Centre by revolutionizing the response of our communities to health care philanthropy
Our Values: Trust – Respect – Focus – Collaboration – Accountability
London Health Sciences Foundation is looking for an experienced Senior Marketing Officer (SMO). Reporting to the Director of Marketing and Communications, the Senior Marketing Officer supports a wide spectrum of marketing activity, driven by the strategic marketing and annual business plans, to help the Foundation achieve its strategic priorities.
This individual is responsible for bringing projects from idea through to execution of integrated marketing campaigns, measuring data and delivering creative brilliance.
The Senior Marketing Officer is accountable for the development and delivery of compelling content and creative marketing elements that bring the LHSF brand to life. This individual contributes to and ensures that a common Foundation voice/tone is maintained across multiple communication and event platforms, in direct alignment with LHSF brand standards. Acting as a brand ambassador, the SMO understands the importance of brand identity. This key member of the Marketing and Communications team will be the driving force in day-to-day marketing activities contributing to our digital footprint, social media, and launching on-line campaigns.
This individual plays an integral role in advancing the Foundation’s goal of marketing innovation in order to ensure we are top of mind with our donors.
SKILLS / EXPERIENCE / QUALIFICATIONS:
Post-secondary diploma or Bachelor’s degree required in Marketing, Communications, Journalism or English
Minimum 5 years marketing experience in a senior marketing role ideally within the not-for-profit sector, ad agency or other position
Strong project management, flawless execution and varied writing skills are required
An energetic results-oriented attitude and a keen attention to detail to ensure that all marketing campaigns accurately reflect the Foundation’s brand
Exceptional writing and communication skills, presentation skills, editing and proofreading skills, ability to explain and communicate complex topics into simple language
Proven ability to construct clear and compelling copy for marketing materials, ads, news releases, blog content, social media, and executive communications
Proven ability to work in high performing, multi-stakeholder and diverse environment
Proven ability to work independently and also as part of an integrated team
Exceptional interpersonal skills, ability to develop strong relationships across entire organization, as well as media and key stakeholders/contacts
Passionate about working for a team that gives back to its community
Must thrive working assertively in a deadline-driven environment
Demonstrated ability to manage brand standards for all marketing initiatives
Demonstrated ability to think strategically and analytically
Computer skills are necessary, especially with Adobe Creative Suite and Adobe Photoshop and other desktop publishing platform as well as productivity tools, BaseCamp and project management software
Proven experience in results-driven digital marketing
Demonstrated good judgment, professionalism and integrity
Functions / Duties:
Write, edit and assist in the development of case for support marketing materials and resulting mass marketing and one-to-one cultivation and stewardship collateral to support the Foundation’s fundraising goals and build strong relationships with our audiences.
Leverage market research to create, plan and implement marketing campaigns aimed at target audience, oversee their progress to ensure the strategies are successfully rolled out.
Work collaboratively with colleagues from various program areas to research, develop content and execute marketing and communications tactics ensuring the successful integration of program and corporate marketing and communication objectives, budgets and efficiencies.
Develop marketing content and messages for ongoing initiatives including, but not limited to case development, proposals, stewardship reports, donor updates, program newsletters, e-communications, website, brochures, etc.
Oversee the development of and/or create graphic concepts, designs, photography and video for distribution through multiple marketing channels, including but not limited to website, graphic e-communications, web surveys, multi-media presentations, brochures, etc.
Produce and/or coordinate any necessary photography or video for corporate and assigned fundraising priorities areas and liaise with Director, Marketing & Communications to ensure regular updating of content
Assist with development and implementation of LHSF’s social media strategies and web-based communications tools to address marketing plans, challenges and opportunities for assigned fundraising priorities.
Develop content for e-communications.
Prioritize, schedule and ensure timely completion of multiple projects for assigned fundraising priorities.
Working closely with programs and staff at all levels, assist in the coordination of a critical path and metrics, develop content, produce and distribute materials within set deadlines and budget, working with minimal supervision, and measure projects compared to program objectives.
In conjunction with own team, develop and/or contribute to style, brand and process guidelines; create templates and write standardized pieces; educate LHSF colleagues on their availability and use.
Act as an information resource to colleagues, providing research sources, verifying accuracy of information and supplementing gaps with fact-finding research.
Maintain and continually enhance library of marketing material. Educate LHSF staff on their stored location and use.
Assist with coordinating the conversion of traditional communications materials into web-based material to ensure availability of relevant information for donors and other audiences.
Other duties as assigned.
Act as an Ambassador throughout the Community, positively representing the Hospital and the Foundation
Work as a team player promoting a positive and professional work environment and conduct role with integrity and respect
Other duties as assigned from time to time in order to meet the overall goals and objectives of the London Health Sciences Foundation
Abide by the policies and procedures of the LHSF and LHSC
Abide by the Occupational Health and Safety Act, and work in a manner that is safe, reporting incidents immediately to direct supervisor
Operates within culture and core values of the organization
To apply for this position please submit a resume and cover letter detailing your experience to firstname.lastname@example.org
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