Assistant Vice-President: External Relations

Wilfrid Laurier University is a leading Canadian university renowned for its extraordinary learning environment and student-focused educational experience. As a comprehensive university with more than 19,000 students, Laurier has grown rapidly in research intensity while at the same time preserving their well-earned reputation for undergraduate teaching and learning excellence. With a multi-campus and multi-community culture, Laurier offers students an exceptional range and depth of more than 100 academic programs taught by award-winning lecturers across nine faculties at campuses in Waterloo and Brantford, a faculty of Social Work in Kitchener, a research office in Yellowknife and part-time MBA and MFin programs as well as an office in Toronto. As a leader in higher education for more than a century, the Laurier experience is truly transformative, an ethos which is embodied in their institutional proposition: Inspiring lives of leadership and purpose.


Reporting to the Vice-President, Advancement and External Relations, the Assistant Vice-President: External Relations is the chief story-teller and brand officer of the University and provides a high level of strategic communications and marketing guidance and expertise to support key University initiatives in a multi-campus environment. The portfolio is broad in scope and includes building and strategically positioning the University’s brand, profile and reputation locally, regionally, provincially, nationally and internationally to advance the University’s mission, vision and strategic objectives. The Assistant Vice-President: External Relations is responsible for promoting strong, responsive and mutually beneficial relationships between Laurier and the communities in which it is situated and serves. As an integral member of the leadership team of External Relations, the AVP: External Relations ensures that the University has the people, systems, processes, knowledge and relationships in place to drive projects and initiatives forward across all areas of the university.


The ideal candidate will possess a Bachelor’s degree; Master’s degree preferred and 10+ years’ experience in a senior role providing leadership in communications, marketing and government relations. The ideal candidate has demonstrated success developing and executing strategies to grow an organization’s profile, reputation and engagement with all of its stakeholders and can foster relationships with internal and external stakeholders and create effective partnerships to advance the University’s mission and vision. The next Assistant Vice-President: External Relations will have a range of skills and expertise in government relations, media relations, communications, advertising and marketing strategies, web communications, crisis communications, issues management, social media, and the publications process. The ideal candidate is sophisticated and creative at problem solving and prioritizing in a busy, fast paced work environment. The Assistant Vice-President: External Relations will possess an appreciation of diverse perspectives and ability to work with diverse groups including members of the media, government at all levels, senior administration, faculty, students, members of student government, and members of the community.


If you are interested in this opportunity, contact Jane Kidner, Anna Stuart or Erica Armstrong at 1-866-822-6022, or submit your application online at:

Wilfrid Laurier University endeavors to fill positions with the best available candidates who have the appropriate combination of education, experience, skills and abilities to successfully perform the duties of the position while demonstrating Laurier's Employee Success Factors.

Wilfrid Laurier University is committed to equity and values diversity. We welcome applications from qualified individuals of all genders and sexual orientations, persons with disabilities, Indigenous persons and racialized persons.  To obtain a copy of this job description in an accessible format, please contact Human Resources at 519-884-1970 ext.2007.

Members of the designated groups must self-identify to be considered for employment equity. Candidates may self-identify, in confidence, by contacting KBRS and filling out Laurier’s Employment Equity Survey. Further information on the equity policy can be found at:

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