Digital Analyst

York University is known for championing new ways of thinking that drive teaching and research excellence. Our 53,000 students receive the education they need to create big ideas that make an impact on the world. Meaningful and sometimes unexpected careers result from cross-discipline programming, innovative course design and diverse experiential learning opportunities. York students and graduates push limits, achieve goals and find solutions to the world’s most pressing social challenges, empowered by a strong community that opens minds. York U is an internationally recognized research university – our 11 faculties and 24 research centres have partnerships with 200+ leading universities worldwide.

We are currently recruiting for a Digital Analyst to work with Marketing & Creative Services for this exciting contract opportunity. 

In this role, you will be responsible for advancing York University's brand and reputation by providing strategic advice and counsel to York senior management; disseminating news; developing and implementing internal and external communications, strategic marketing, special events; and developing strong relationships with key constituency groups, including alumni, donors, community groups and all levels of government. C&PA includes the following units: Media Relations, Marketing & Creative Services, Strategic Communications and Strategic Initiatives & Administration. The Digital Analyst assists the supervisor in the day-to-day operations of York’s institutional digital (social media channels and web). This includes (but is not limited to) social media monitoring, measurement and reporting, social media planning & implementation, community engagement, content research & development, writing for social media and web and other administrative duties as required.

To be considered for this opportunity, you will possess:

A University degree (with two years’ experience), or college diploma (with three years’ experience) in journalism, new media, English, marketing or a related field in digital communications relations or four years recent experience (defined as within the last five years) working at York University performing the same or similar tasks. This education equivalency is in addition to the experiential requirements outlined below. In addition, the successful incumbent will possess a minimum of two years’ experience in online communications, marketing, or public relations with a range of digital (social media and web) channels. Demonstrated experience with the daily posting, community management, metrics analysis and content creation (video, photography, writing) for a range of digital channels such as Websites, Facebook, Twitter, YouTube, Instagram, blogging platforms such as WordPress or Tumblr, etc., in a business context. Ability to write for web and proficiency in Search Engine Optimization (SEO) (ie. How to write for SEO optimization) Demonstrated success in optimizing content for social media channels. Demonstrated experience with social media management and monitoring software applications such as Meltwater, HootSuite, SproutSocial, Sysomos, Heartbeat, Radian6 or others. A passion for the online world, and social media. Experience in the non-profit or educational sectors is an asset.

To apply to this exciting opportunity or for full position details, qualifications and application procedures go to and refer to posting# YUSA-11436.

We offer comprehensive benefits and access to superb educational and recreational facilities. For more information on what York has to offer U please visit:

York University is committed to Employment Equity and encourages applications from all qualified candidates. The University welcomes applications from all qualified individuals, including individuals within the University's employment equity categories of women, persons with disabilities, members of visible minorities and aboriginal persons, individuals of diverse gender and sexual orientation and all groups protected by the Human Rights Code.  York University is committed to employment equity and diversity and a positive and supportive environment.

York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation. Please note, only those selected for an interview will be contacted.

Similar searches: Marketing & Communications, Technology and Digital Media