Marketing Coordinator - Generalist

About ALS Canada

Amyotrophic Lateral Sclerosis (also known as ALS, Lou Gehrig’s disease, or motor neuron disease) is a disease that gradually paralyzes people because the brain is no longer able to communicate with the muscles of the body that we are typically able to move at will. Over time, as the muscles of the body break down, someone living with ALS will lose the ability to walk, talk, eat, swallow, and eventually breathe.


Founded in 1977, ALS Canada and our provincial partners are dedicated to supporting Canadians living with ALS and investing in research to make ALS a treatable, not terminal, disease. We are a registered charity that receives no government funding – all of our services and research are funded through the generosity of our donors and partnerships with provincial ALS Societies. Through the ALS Canada Research Program, we fund peer-reviewed research grants, foster collaboration and build capacity within Canada’s ALS research community, and participate in new areas of research where we are well-positioned to have an impact. Within Ontario, ALS Canada has a role similar to that of the provincial ALS societies providing services and support to help meet the needs of people living with ALS. ALS Canada advocates federally, provincially and locally for better government support and access within the healthcare system for people affected by ALS.


Our world is challenging. The people we serve are dealing with a devastating illness. But in the midst of it, their resiliency and spirit is remarkable and moving. You will be touched by the community and will find a way to naturally and effectively engage.

Job Summary

The Ice Bucket Challenge of 2014 raised unprecedented awareness and funds for ALS (amyotrophic lateral sclerosis). The ALS Society of Canada wants to harness this momentum to ensure that the progress made can be leveraged to help create a future without ALS. To that end, we are seeking a marketing generalist to join our evolving Integrated Marketing & Communications team on a contract basis. This opportunity is highly executional with key responsibilities including copywriting, graphic design, website management and maintenance, brand implementation, and digital campaigns. This role will report to and work with the Manager, Integrated Marketing and Communications and involve a high degree of collaboration with the broader Integrated Marketing and Communications/Public Affairs team as well as other areas of the organization including research, client services and fund development.


You are someone who takes initiative while demonstrating excellent judgment and a keen awareness of how your work connects with and affects other areas of the organization and community. You are flexible, comfortable in an evolving role with few precedents, adept in navigating a complex, multi-stakeholder environment, and can admirably balance a high volume of work with high-quality output.





Responsibilities may include (and are not limited to) the following:


Develop and/or support customer marketing and internal communication collateral for print, social media, web and email that aligns with the brand and overall strategic directive of ALS Canada.

Work closely with all departments to deliver integrated messaging across all touch points: print, digital, direct, event and promotional materials.

Produce, update and maintain website content, including lead generation pages.

Provide design, writing, logistical and organizational support for marketing initiatives and events.

May occasionally work with suppliers and vendors for project execution.

Support development of, and organizational compliance with, brand standards and brand identity.

Support the development of English and French style guides.

Work closely with the fund development team and external agencies where applicable on executing event marketing tactics including event-specific collateral and on-site brand activations and experiences.

Miscellaneous research, administrative, and marketing activities as required.

May be called upon to act as back-up for permanent/existing Marketing Coordinator role during vacations, increased volume, etc.


Required knowledge, skills and abilities

Post-secondary education, preferably within a marketing discipline

3-5 years of marketing experience with demonstrated positive results

Results-oriented with a strong sense of accountability

Experience creating and producing a wide range of marketing collateral pieces, including brochures, video/multimedia content, among others

Experience managing and updating websites and online content, campaign development, creative brief development and supporting creative execution

Excellent writing, editing, presentation and communication skills

Strong design skills with ability to deliver creative content

Experience with Google Analytics and campaign reporting

Familiarity with digital marketing trends

Proficient with Microsoft Office Suite, InDesign, Photoshop, and WordPress, including basic HTML/CSS for the purpose of updating and maintaining websites

Knowledge of and experience applying SEO best practices

Technical understanding of photography and videography is considered an asset

Excellent judgment and analytical skills

Strong multi-tasking and organizational skills

Diplomacy, tact and a high level of emotional intelligence when dealing with sensitive issues

French language skills an asset


Please send your cover letter and resume to with Marketing Coordinator in the subject line. Applications will be reviewed on an ongoing basis until the position is filled. We thank all applicants for their interest; however, only those selected as a potential candidate will be contacted.

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