Senior Social Media Specialist


Senior Social Media Specialist

Role Summary

Wawanesa is expanding our digital communications abilities to meet the needs of today’s market and have created a new role on our growing Brand, Communications and Community team: Senior Social Media Specialist. The successful candidate will demonstrate strong skills in the areas of online community management, social media monitoring and analytics, and digital content planning, all essential in the development and execution an enterprise-wide social media strategy. The Senior Social Media Specialist will bring the Wawanesa brand to life, day-to-day, across a variety of social platforms, developing strategies to engage current and future members of online communities, all the while conveying Wawanesa’s core values of respect, transparency, collaboration and community service. The Senior Social Media Specialist will collaborate closely with fellow members of the Brand, Communications and Community team and diverse employees across the organization, from teams like Customer Experience, Business Development, Talent Acquisition, Application Services and the Innovation team. This role is integral in the evolution of the company’s digital culture, communicating best practices, exploring current and emerging trends, and evaluating relevant channels, while at the same time promoting fact-based decision-making and assessment of ROI through the use of analytics.


Reporting to the Manager, Creative & Brand Communications, the Senior Social Media Specialist will work closely with members of Wawanesa’s Property & Casualty and Life business units in Canada and the United States. Responsibilities include:

  • Taking a leading role in the development of multichannel strategy to meet our engagement and acquisition objectives amongst current and potential policyholders, the broker community, prospective staff, and community partners
  • Developing and executing action plans that align social media channel activity with marketing communication strategies, ongoing media communications and community events, providing a consistent online brand experience
  • Maintaining a social media publishing calendar and maintenance schedule comprising various platforms, including regional profiles (e.g. Google My Business, Facebook)
  • Content curation: Working with fellow members of the Brand Communications team to source imagery, photography and video; find and share helpful and engaging third-party content with Wawanesa followers
  • Community management: Interacting with online commenters, in real time, on a daily basis; triaging customer complaints or issues offline quickly, helpfully and tactfully with assistance from trained Customer Experience personnel
  • Work closely with key stakeholders to support diverse organizational objectives (e.g. broker engagement, talent acquisition, customer satisfaction)
  • Sourcing and working with third-party software, monitoring and listening to take advantage of real-time interaction / engagement opportunities
  • Strategizing brand review approaches to improve overall sentiment / reputation
  • Establishing and maintaining guidelines, messaging frameworks and processes to ensure quality control


  • 8+ years of communications and/or marketing experience with a minimum of five years with a social media focus
  • Degree or diploma in Marketing, Communications or related experience
  • Ever-curious about new digital media trends and opportunities; a natural researcher, early adopter and educator
  • Expert digital media knowledge – publishing software, search engine optimization (SEO), analytics tools
  • Superior people skills and consensus building abilities, able to work with diverse stakeholders and personalities
  • Excellent writing skills; strong correspondence and storytelling abilities
  • Strong understanding of brand integration across diverse media on a daily, real-time basis
  • Mature, professional and diplomatic, displaying good judgment and keeping brand tone and values top of mind at all times
  • Exceptional project management skills; organized, detail-oriented and focused on timelines
  • Experience with Adobe Creative Cloud software, specifically Photoshop and motion graphic applications, considered an asset
  • Bilingualism (French/English) is considered an asset

To apply direclty to this position, please go to the posting on our webite:

Similar searches: Insurance