Digital Media Coordinator

Do you want to work with a highly-driven, egg-obsessed team? Can you hardly contain yourself at the prospect of inspiring Canadians to use and enjoy eggs in a variety of ways? Are you enthusiastic about food and marketing? Do you thrive in collaborative, results-driven environments? Do you relish the challenge of translating data and analytics into actionable strategic ideas? Most importantly, do you love eggs?


Egg Farmers of Canada (EFC) is seeking a Digital Media Coordinator (DMC) to support the Marketing & Nutrition team. The DMC is responsible for managing the day-to-day operations of the Get Cracking brand’s dynamic digital and social platforms including website, apps, Facebook, Instagram, Pinterest, and search. The DMC will assist the Marketing Officer in creating a compelling and engaging content development strategy for the Marketing & Nutrition team at Egg Farmers of Canada.


Duties and Responsibilities:

  • Review and schedule social media content to ensure copy is relevant and on brand
  • Monitor engagement on social media channels and respond as required
  • Report monthly on social media efforts, campaigns, and overall performance by channel
  • Identify and propose innovative ideas to communicate and engage on social media
  • Create, edit, and schedule social content for EFC’s EggcentricTV app
  • Analyze user behaviour data across all digital and social platforms to identify opportunities 
  • Oversee website development projects from briefing to completion 
  • Coordinate SEO and SEM strategy to ensure strong search presence 
  • Develop and execute editorial calendars for Get Cracking’s monthly newsletter
  • Coordinate effective photo and video shoots and maintain the image bank
  • Collaborate and engage with provinces to share learnings, best practices, insight and to provide social media support
  • Assist Marketing & Nutrition team members with campaign research, planning, and execution
  • Collaborate and liaise with external agencies and vendors
  • Develop and deliver presentations and participate in meetings, workshops, and conferences as required



  • Thorough knowledge of marketing theories, principles and best practices
  • Thorough knowledge of social media platforms (i.e. Facebook, Twitter, Instagram, Pinterest)
  • Ability to multi-task, take initiative, and be results oriented
  • Familiarity with Photoshop, or other photo editing tools
  • Familiarity with Google Analytics/Facebook Insights
  • Superior attention to detail


Education and Experience:

  • Undergraduate degree with a focus in marketing / advertising / communications
  • 2-3 years’ experience managing social media accounts for companies or brands
  • Proficient in oral and written communication in English. French is considered an asset


Now in its fifth decade as one of Canada’s leading agriculture organizations, Egg Farmers of Canada manages the national egg supply and promotes egg consumption while representing the interests of regulated egg producers from coast to coast. We are very proud to announce that Egg Farmers of Canada was named one of Canada’s 10 Most Admired Corporate Cultures and we have again been selected as one of the National Capital Region’s Top employers for 2017! For more information about Egg Farmers of Canada, visit


Egg Farmers of Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

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