MARKETING COORDINATOR

YOU'RE A self-motivated,

INNOVATIVE thinker.

Posted: 2018-09-06 
Closing: When Filled 
Location: Edmonton Kingsway

ABOUT YOU

Are you passionate about online marketing and have a keen interest in executing marketing tactics? Is it impossible for you to look at a piece of direct mail without pointing out to the person next to you all the things you would have done if you were in charge of that account? Do you like to cross the t’s and dot the i’s? Are you all about the details? If so, you are just the person we have been waiting for.

Here’s what we need. We need a Coordinator who thrives on a challenge, believes in the power of human connections both online and offline. We are looking for a new team member to work on marketing tactics: someone motivated and energetic; someone who will not only tell our brand story but drive our tactical advertising to generate strong sales. We need someone who can only market stuff they truly believe in. Our attitude is young, vibrant, energetic and change-oriented. Shaking things up is the name of the game. In this dynamic, competitive world, staying relevant is the name of the game and getting noticed is how you play. If this kind of challenge excites you, then you might like doing this ↓

WHAT MOVES YOU

• You are a diplomatic and collaborative negotiator with good group facilitation skills.
• You have strong interpersonal skills with a clear, positive people focus.
• You have a demonstrated ability in planning, scheduling and organization.
• You have the ability to think consumer first and to put yourself in their shoes.
• You are able to identify and evaluate a problem/opportunity in context of the overall strategy.
• You are a team player willing to take the lead when needed.
• You have strong verbal and written communication.
• You are a visionary and creative thinker.
• You have a solid business acumen, organizational assessment and analytical skills.
• You have a proven integrity and work ethic.
• You demonstrate an ability to produce quality results within timelines.
• You can mine data in your sleep.

WHAT YOU'LL DO

• Reporting to The Marketing Manager, you will manage the scheduling, deployment and reporting of all online and offline marketing campaigns for the Insurance department.
• Manage the content process for business unit driven online and offline marketing campaigns.
• Work with each marketing department and business unit to analyze and test marketing campaigns to continually improve their effectiveness.
• Conduct research on marketing tactics best practices and provide information and guidance to stakeholders.
• Perform detailed analysis and report results across programs, campaigns and segments and make recommendations for improvement.
• Build out sophisticated triggered, lifecycle, and batch email programs.
• Analyze and interpret marketing data and research for key consumer insights.
• Identify new market opportunities for promoting Insurance products and services.

WHAT YOU'VE DONE

• You have a post-secondary degree or diploma in Marketing, Business, Computer Science or a related area with a background in e-mail and database marketing.
• You have a minimum of three years’ online marketing experience along with working knowledge of commonly accepted marketing measures and e-mail marketing best practices.
• You have at least three years’ experience working with online and offline channels, including direct mail, experience editing HTML, developing landing pages, and coding sharing mechanisms (Facebook ‘likes’, etc.)
• In depth experience managing e-mail campaigns including design, deployment, tracking and evaluation.
• You have experience refining e-mail marketing programs using A/B testing to determine what e-mail facets are effective with the specific target audience.
• You will get bonus points for having experience with Social, SEO, PPC, email marketing, copywriting, radio, print media and advertising.
• You have proficiency in working with MS Word, PowerPoint, Access, Excel, and Outlook.

We thank all applicants for their interest, however, only those selected for an interview will be contacted.