MARKETING SPECIALIST

you’re A FAST-THINKING, TROUBLE-

SHOOTING, TASK-JUGGLING dynamo.

Posted: 2018-08-22 
Closing: When Filled 
Location: Edmonton Kingsway

ABOUT YOU

You sleep and breathe digital media. You understand that knowledge is power and for you, there’s nothing more fulfilling than developing breakthrough strategies and processes (or enhancing existing ones) that help you bring valuable knowledge to others. You also have a whole lot of experience and proof that you know how to get results over the short and long term.

You’re a market researcher master who gets a twinkle in your eye when talking about member satisfaction, employee engagement, segmentation and predictive modelling. You will be responsible for developing, managing and implementing tactics and strategies to increase traffic, leads, conversion rates, and increase customer engagement that will contribute to the success and growth of the Insurance Services business. You are a marketing specialist, that’s what you do. If it sounds like you, please read on…

WHAT MOVES YOU

  • You’re detail oriented, and the type of person who rolls up their sleeves and gets the job done.
  • You thrive in fast-paced environments, and are flexible and able to roll with changing scenarios.
  • You’re both a right- and left-brained thinker. Your innovative side is balanced by your quantitative analytical abilities.
  • You're constantly connected and a true digital guru who likes to keep on top of future trends.
  • You're a mad multi-tasker who can juggle a variety of assignments without missing a deadline — and you make it look easy. That's because prioritizing, planning, and organizing are part of your DNA.
  • You love to share thoughts and ideas — after all, two heads are better than one.
  • You can strategize and execute integrated digital campaigns across a range of platforms.

WHAT YOU'LL DO

  • Report to the Marketing Manager.
  • Develop a comprehensive marketing strategy that defines how marketing techniques will be applied to increase visibility and drive sales for a selected portfolio of insurance products.
  • Deliver persona based messaging and collateral geared at engaging and supporting customers in all stages of the insurance lifecycle.
  • Develop lead genenration strategies to effectively incubate, qualify, and convert leads.
  • Propose new and improved marketing campaign ideas.
  • Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely.
  • Perform detailed analysis and report results across programs, campaigns and segments and make actionable recommendations for improvement.
  • Continually test/optimize existing campaigns to identnify areas of improvement.
  • Define key performance indicators and implement enterprise-level measurement, analytics and reporting measures to gauge success.
  • Collaborate with all marketing departments and web related groups to deliver effective marketing solutions.
  • Ensure member and client issues are dealt with promptly and efficiently.

WHAT YOU'VE DONE

  • You have a university degree or post-secondary diploma in a related field, such as marketing or communications.
  • You have a minimum of 4 years’ experience in digital marketing.
  • You have a strong background in marketing account coordination with at least 4 years of working experience.
  • You will get bonus points for having experience with Social, SEO, PPC, Content & Email marketing, and copywriting.

We thank all applicants for their interest, however, only those selected for an interview will be contacted.


Similar searches: Marketing & Communications, Technology and Digital Media