PAY-PER-CLICK (PPC) SPECIALIST

EVERY click NEEDS TO BE PROMPTED

BY A call TO action.

Posted: 2018-08-23 
Closing: When Filled 
Location: Edmonton Kingsway

ABOUT YOU

You get obsessive about all things PPC and you know more Excel shortcuts than you care to admit. You’ve been passionate about technology and computers for as long as you can remember. To you, building, supporting and maintaining PPC strategies isn’t work – it’s your calling. You love the idea of turning ideas into real applications and have a burning desire to seek out innovative business solutions that exceed your clients' needs.

For this creative role, we’re looking for a forward-thinker (and forward-doer) who will be responsible to develop, implement and optimize online paid ad placement, pay-per-click advertising and search engine initiatives to make sure the AMA experience is heads above the rest and that AMA’s external and internal communications needs are fulfilled.

WHAT MOVES YOU

• You’re detail oriented, and the type of person who rolls up their sleeves and gets the job done.
• You’re constantly connected and a true digital guru.
• You have strong work ethics and a “do whatever it takes to get the job done” attitude.
• You manage your time as expertly as you manage your projects. Prioritizing, planning and organizing are part of your DNA.
• You handle even the tightest deadlines with a cool head and clear vision.
• You’re both a right and left brain thinker. Your innovative side is balanced by your quantitative analytical abilities.
• You thrive in fast-paced environments, and are flexible and able to roll with changing scenarios.
• You can strategize and execute integrated digital campaigns across a range of platforms.

WHAT YOU'LL DO

• Report to the Director of Sales and Marketing.
• Recommend and monitor PPC budgets.
• Develop and maintain a comprehensive campaign strategy that defines how marketing techniques will be applied to increase visibility and traffic across all Insurance products.
• Collaborate with stakeholders to enrich page content and lower CPC.
• Coordinate with other online content creators to plan and implement integrated campaigns.
• Perform detailed analysis and report results across programs, campaigns and segments and make actionable recommendations for improvement.
• Continually test/optimize existing campaigns to identify areas of improvement.
• Work closely with Designers, Writers and UX designers and Digital Marketing Specialist.
• Define key performance indicators and implement enterprise-level measurement, analytics and reporting measures to gauge success.

WHAT YOU'VE DONE

• You have a university degree or post-secondary diploma in a related field, such as Digital Marketing, Communications or Computer Science.
• You have a minimum of three years of Paid Search (PPC) marketing experience working in an advertising agency, digital agency, or in-house retail creative team.
• You have expert knowledge of Google Analytics, Yahoo, Bing, Facebook, Twitter, and some html coding.
• You have highly developed editing and proofreading skills.
• You have excellent verbal, written and presentation skills.
• You will get bonus points for having experience with SEO.
• Google AdWords Certification is required.

We thank all applicants for their interest, however, only those selected for an interview will be contacted.