Content Marketing Writer

MLT Aikins is looking for a skilled and enthusiastic writer to join our marketing and business development team. This writer will help us execute the tactics in our content marketing strategy to attract prospective clients, grow and engage our followers, and identify and convert qualified leads. The role will focus on writing and editing a variety of marketing copy – from Tweets and web posts to ads and brochures.

Reporting to the Business Development Manager and working closely with the Content Marketing Specialist, this role supports the firm’s team of lawyers across Western Canada. The full-time permanent position will be based in the firm’s Regina, Calgary or Winnipeg office.

Responsibilities include:

• Writing, proofing and posting content for the firm’s website and intranet – news posts, web copy, lawyer profiles, event promotions, etc.
• Helping draft and proof other marketing copy – ads, brochures, articles, e-books, etc.
• Creating content and scheduling posts for firm’s social media accounts (Twitter and LinkedIn), regularly monitoring activity and engaging with followers
• Writing, proofing and distributing e-invites, e-newsletters and other email marketing campaigns using the marketing automation tool
• Maintaining email subscription lists in the CRM (customer relationship management) tool
• Drafting and submitting announcements, articles and lawyer profiles to directories and publications
• Pulling analytics data and providing support for reports on how content marketing efforts are performing

Qualifications:

• Undergraduate degree in journalism, communications, English, marketing and/or public relations (or similar field) and one to two years related experience (or an equivalent combination of education and experience)
• Professional writing and editing skills
• Copy writing experience
• Fluent knowledge of Microsoft Office Suite and Adobe Acrobat
• In-depth understanding of social media usage and trends

Exposure to, experience in or knowledge of any of the following areas would be a bonus:

• Professional services or advertising agency experience
• WordPress
• Google Analytics
• In-bound marketing methodology
• Search engine optimization
• InDesign, Photoshop or other Adobe Creative Suite programs
• ClickDimensions or other marketing automation tool
• Microsoft Dynamics or other CRM/database

The ideal candidate:

• Is well organized, with project management and time management skills
• Displays effective communication abilities (both orally and in writing)
• Demonstrates an attention to detail and strong analytical and problem solving skills
• Is eager to learn and responds well to feedback
• Has ability to learn new tasks quickly and effectively
• Executes efficiently and with excellence; follows through on commitments
• Is a self-starter and can juggle several time-sensitive projects simultaneously with limited supervision and/or direction
• Enjoys working independently but collaborates well with a team

While MLT Aikins values all applications we receive, only short-listed candidates will be contacted. All qualified applicants are encouraged to apply; however, Canadian and permanent residents will be given priority consideration.

If this sounds like you, please submit your resumé, cover letter and at least three writing samples to bdcareers@mltaikins.com.

MLT Aikins is Western Canada’s law firm – a full-service law firm of more than 240 lawyers with offices in Winnipeg, Regina, Saskatoon, Calgary, Edmonton and Vancouver.