Marketing Manager

Marketing Manager

Position Overview

Are you an experienced and creative real estate marketing expert who thinks differently?  Are you looking for a performance driven culture where the focus is on creating amazing places where people love to play?  Are you free to travel?  Do you love real estate marketing?  Do you get into the details?  Do you make things happen?  Do you take your work seriously but not yourself?  Are you looking for a challenging environment with unique opportunities to contribute?  If so, you may be a fit to join the Replay team as a Marketing Manager.  Reporting to the Vice President, Marketing and Sales, in this multi-dimensional position you will be involved with and responsible for a range of real estate project marketing initiatives.

Purpose

The Marketing Manager’s role is integral in the start-up marketing and communications of new destinations and projects.  This position is responsible for driving and managing project positioning and developing and delivering key marketing and sales assets in collaboration with the resort development team.  Key assets may include print materials, website, digital, social, and physical sales office and signage.

Responsibilities

In this project marketing role, your responsibilities include but are not limited to the following:

• Start-up, transition, monitor, quality control, and support the project marketing for real estate projects
• Collaborate with the team and write/package the marketing and public relations strategy and budget
• Develop, manage, and track all marketing budgets including monthly supplier invoice coding and processing
• Hire and train new project marketing team members
• Develop lead generation programs for all on-site marketing teams
• Transition marketing programs to project team, continue to monitor and redirect as required
• Proactively manage creative agencies and other consultants in meeting all marketing milestone dates

Skill Requirements

• In-depth understanding of both real estate, particularly resort-based, and destination marketing
• Relevant appreciation for the relationship between marketing and sales, and specifically how marketing drives real estate sales
• Creative and strategic thinker and problem solver
• Proven excellence in creative design judgement, particularly as it relates to brand development and brand integrity
• Ability to, and experience with, managing creative consultants, and agency relationships
• Exceptional ability to create and track budgets
• Exceptional communication skills including written, both creative and business oriented, as well as editing
• Exceptional oral communication and presentation abilities
• Expertise across all aspects of digital marketing, including social
• Ability and capacity to be both a hands-on doer/contributor and a manager/leader when required
• Ability to work successfully in a collaborative and multi-tasking environment
• Proven and adept team player
• Solid work ethic with a proven ability to produce quality materials while meeting deadlines
• Unquestionable integrity

• Good sense of humour
• Ability to travel
• Role is based in Vancouver

Experience Requirements

• Degree in marketing, real estate, or business
• Minimum three years experience in real estate marketing
• Strong understanding of traditional marketing approaches from strategy development through to execution and measurement
• Real-time and relevant knowledge and experience with all aspects of digital marketing
• Project marketing experience with a proven record of success
• Experience in developing and articulating strategies that lead to executable plans
• Experience establishing, managing, reporting, and forecasting budgets
• Experience directing and managing creative consultants
• Experience leading and training people

Replay Destinations

Replay is a fully integrated destination development company headquartered in Vancouver, B.C. Canada and operating in the continental United States, Hawaii, Mexico, and the Caribbean.  Replay’s team of strategists, planners, designers, builders and operators develop and operate authentic and enduring places that become must-visit destinations for guests and potential real estate purchasers alike. Working with visionary private equity firms, landowners, municipalities, other developers and families with legacy holdings, Replay creates places that the marketplace thinks of first and likes best, which in turn enhances the market awareness and economics of the destination. The founder and partners of Replay are select senior executives from Intrawest Corporation, which was the largest publicly listed four-season destination resort developer in the world, with more than 18 destination resorts globally.  Intrawest Corporation was sold to private interests in 2006 and Replay Destinations was established in 2007.

See who we are and how we think at www.replaydestinations.com.

To Apply

Individuals meeting the criteria above are encouraged to submit their resume with cover letter in confidence to hr@replaydestinations.com.  Please put the job title “Replay Marketing Manager” in the subject line. We thank all candidates for their interest in Replay and the role; however only those selected for follow-up will be contacted.