Digital Marketing Manager
Digital Marketing Manager (CPM-11255)
York University is known for championing new ways of thinking that drive teaching and research excellence. Our 53,000 students receive the education they need to create big ideas that make an impact on the world. Meaningful and sometimes unexpected careers result from cross-discipline programming, innovative course design and diverse experiential learning opportunities. York students and graduates push limits, achieve goals and find solutions to the world’s most pressing social challenges, empowered by a strong community that opens minds. York U is an internationally recognized research university – our 11 faculties and 24 research centres have partnerships with 200+ leading universities worldwide.
We are currently recruiting for a Digital Marketing Manager to work with Communications & Public Affairs Division for this exciting opportunity.
Are you a Marketing, Communications and/or Business professional? ? Do you possess experience in digital strategy and leveraging marketing opportunities in the digital domain, including website optimization, campaign development, and process automation?? Do you possess excellent analytical & critical thinking skills? Are you a strong collaborator with experience working on complex digital/web projects? Do you possess a deep and thorough understanding of and expertise in platforms including Wordpress, Facebook, Google+, YouTube, Twitter, Instagram, LinkedIn, SnapChat, Tumblr and Pinterest. If so, keep reading!
In this role, you will be responsible for developing and implementing a comprehensive, integrated pan-university digital marketing strategy with a focus on website optimization across the University. The incumbent will oversee the development of digital marketing strategies and content that support the overall integrated institutional communication plan, and identify opportunities for reputation exposure and brand presence and execute content and engagement strategies that take advantage of these opportunities. S/he will be responsible for providing strategic, creative and technical leadership and guidance for digital initiatives from initial development to execution and measurement for effectively managing digital marketing, communications and public relations initiatives to internal and external audiences for the primary purpose of generating broad awareness and elevating reputation. In collaboration with the Director, s/he will lead and direct M&CS’s digital marketing team in the content development for digital platforms, online, video, photo production and social media engagement; identify and execute strategic partnerships to acquire compelling content, features, and online tools that support the integrated strategy; stay abreast of emerging platforms, services and vendors of interest to the university and make recommendations to the Director accordingly. Marketing & Creative services drives the University’s brand strategy and develops/executes marketing initiatives for academic and non-academic units across York. It provides strategic direction and support to pan-University marketing efforts and enhances York’s reputation by ensuring a consistent and professional approach in the ways we market, recruit, publicize and report in earned, owned and paid media channels.
To be considered for this opportunity, you will possess:
A Bachelor’s degree in Marketing, Communications, Business or relevant discipline. An equivalent combination of education and experience will be considered. In addition, the successful incumbent will possess a minimum seven (7) years of progressive experience in a marketing and communications role in an environment involving multiple stakeholders, with a preference for individuals with 3 years’ Web strategy development and cross- organization influencing and execution responsibility. Experience includes a minimum of three years’ experience in a supervisory position; team management in a unionized environment (preferred), overseeing communications, creative and/or digital marketing staff including vendors. Extensive experience in successfully managing online and digital communications strategy, from ideation to delivery. Proven success in providing superior service and support in a busy, demanding environment; Demonstrated knowledge of and experience in: online communications tools, project management; information management; team building, managing change and adapting to new technologies. Demonstrated experience working with external vendors (i.e. web developers); developing and monitoring budgets; web, mobile, online interactive and social media tools, techniques and best practices including but not limited to Google AdWords, Google Display Network, Google Analytics, Wordpress, social media content creation and advertising, SEO, user analytics, blogs and email campaigns. Experience using a CRM considered an asset, MS Dynamics CRM (preferred). Understanding of AODA and CASL requirements.
To apply to this exciting opportunity or for full position details, qualifications and application procedures go to www.yorku.ca/jobs and refer to posting# CPM-11255.
We offer comprehensive benefits and access to superb educational and recreational facilities. For more information on what York has to offer U please visit: http://hr.info.yorku.ca/benefits/
York University is committed to Employment Equity and encourages applications from all qualified candidates. The University welcomes applications from all qualified individuals, including individuals within the University's employment equity categories of women, persons with disabilities, members of visible minorities and aboriginal persons, individuals of diverse gender and sexual orientation and all groups protected by the Human Rights Code. York University is committed to employment equity and diversity and a positive and supportive environment.
York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation. Please note, only those selected for an interview will be contacted.
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