Digital Marketing / Communications Manager

Digital Marketing / Communications Manager

Ref #05090-0010490612


  • Location: Toronto, Ontario
  • Status: Full-Time
  • Salary: $65,000.00 to $85,000.00





Our client, a leading discount toy retailer, is looking for a dynamic and skilled Digital Marketing Communications Manager to join their team. This person will be responsible for all things digital and communications related. The digital marketing manager is a NEW role to the organization and will be vital to the success of growing their current business and expanding into new markets.

As the first member on the digital team, the chosen candidate will be responsible for developing the overall digital strategy to ultimately drive MORE sales to the business. Key areas of focus will involve:



  • Innovate and communicate brand strategy, plans and ideas using best marketing practices
  • Optimize website and social media channels for SEO as well as usability
  • Daily updates to social media channels (Instagram/Facebook) through creative and innovative content 
  • Execute Facebook / Instagram advertising and promotions to drive online conversions
  • Create, test and learn cadence to optimize marketing campaigns and ultimately drive business growth
  • Expand the brand both nationally and internationally through digital efforts
  • Be the digital expert- help coach the team on best practices and recommendations for future 
  • Responsible for eCommerce amazon point of sale, website updates, etc.
  • Develop a website traffic plan and create goals and benchmarks to meet KPIs
  • Generate monthly reports on our marketing campaign’s performance
  • Analyze key metrics that unit our website traffic and customers
  • Partner with advertising and media specialists to increase marketing results
  • Develop, evaluate and oversee the implementation of A/B testing protocols and procedures

What We Are Looking For:


  • Passionate about digital marketing, social media, and online communities;
  • A doer. Wants to make things and make things happen;
  • Creative, outgoing, caring and high-energy;
  • An excellent communicator;
  • An interest in toys, kids and/or entertainment industries;
  • Passionate about their creative interests or hobbies;
  • A passionate and natural strategist and problem-solver;
  • Ambitious, curious, and entrepreneurial;
  • Team player.


Requirements for Consideration:


  • A BA University degree, or equivalent 
  • 3+ years' experience in a digital role
  • Proven success running creative digital marketing campaigns
  • Adobe creative suite- Photoshop, illustrator or InDesign (or graphic design experience) 
  • Video production (YouTube) experience an asset
  • Strong analytic skills and an understanding of social and digital metrics
  • Experience using social listening tools to gain insights and to report on audience needs and opinions
  • In depth knowledge of Facebook Insights; Power Editor; Business Manager; Ads manager; some Social Media Management Systems; Twitter ad dashboard; Twitter analytics
  • Working knowledge of Google Analytics/AdWords, SEO/SEM or working towards certification 
  • Knowledge of traditional marketing methods (TV, Radio, Print) an asset
  • Affiliate marketing knowledge an asset

Connect with Us Today:


To register online and apply immediately today, please go to:


Or, connect today with Kylie McLeod at (416) 365-2010.


About Us:


At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.


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