Marketing Manager

York University

Marketing Manager

Reference: 108113

Duration: Contract Full Time

Location: 4700 Keele Street, Toronto

York is a leading international teaching and research university, and a driving force for positive change. Empowered by a welcoming and diverse community with a uniquely global perspective, we are preparing our students for their long-term careers and personal success. Together, we can make things right for our communities, our planet and our future.

PLEASE NOTE: THIS IS A FULL-TIME TEMPORARY CONTRACT TO AUGUST 31, 2024.

The York University School of Continuing Studies is a diverse community of learning united by a shared sense of purpose: Achieving personal and professional growth in a rapidly changing career and educational landscape. Our ability to offer accelerated, accessible and innovative programs that prepare our students to adapt and lead in response to this change has made us the fastest-growing school in Canada.

The School is home to the international-award-winning York University English Language Institute, one of the largest language institutes in North America. Our students come from around the world to pursue English-language proficiency and achieve their academic goals.

Our professional programs also attract students from around the world. Codesigned and delivered by senior industry leaders, our professional programs feature experiential learning methods that help students develop career-specific technical skills and robust cross-functional expertise.

Under the direction of the Director, Marketing and Communication, the Marketing Manager is responsible for the development, management, implementation, evaluation, and monitoring of the School's digital and traditional marketing and including for both our B2C and B2B marketing programs. The Marketing Manager is also responsible for overseeing the day-to-day management of the marketing team and ensuring the implementation, monitoring and maintenance of effective marketing processes and procedures. In addition to managing the marketing team, the Manager is responsible for the development and execution of marketing plans for all new program launches, demand generation and support building sales strategies to drive program enrolment, and supporting the development and monitoring of sales strategies.

To be considered for this opportunity, you will bring the following:

Education:

• Undergraduate degree in a related field such as business, marketing, or communications, or equivalent. Certificate or diploma in marketing, digital marketing or analytics is an asset.

Experience:

• Management: Min 3 years' experience managing staff and vendors. Preference is given to management experience in a multi-unionized environment.
• Marketing: Min 4 years' experience planning integrated marketing campaigns (including overall brand and product campaigns), consulting with internal 'clients,' creating traditional and electronic collateral, copywriting for different media, managing events, and evaluating ROI of marketing initiatives.
• Digital Marketing: Min 3 years' experience in software required to create and manage a database-driven website, optimizing user-experience, search engine optimization, content marketing, managing paid online advertising campaigns, A-B testing, creating and managing micro-sites and landing pages, and a thorough understanding of web analytics.
• Sales experience (particularly relating to conversion management) is an asset.

For full position details, including skills and knowledge requirements, and to apply to this exciting opportunity visit the External Career Portal (www.yorku.ca/jobs) and refer to posting 108113.

York is committed to ensuring the way we work serves our diverse community and advances our commitment to Living Well Together, one of the Six Priorities for Action in the University Academic Plan. As part of this commitment the University has implemented a Hybrid Work Policy.

The selected incumbent for this role is eligible for a hybrid work arrangement which will be confirmed based on operational requirements.

We offer comprehensive benefits and access to superb educational and recreational facilities. For more information on what York has to offer U please visit: http://hr.info.yorku.ca/benefits

Please apply online at: https://rita.illicohodes.com/go/6501ad0bc845aabaf92b85c9/51fc022158b70066fae49f3e/en