Vice President, Marketing

If you are a progressive marketing professional inspired by purpose, we have a career for you.

As Vice President, Marketing you will lead United Way Winnipeg’s brand strategy, implement marketing campaigns and optimize new technologies consistent with United Way’s vision, values and strategic direction. 


In this role, you will develop, implement and monitor a long-term brand strategy, continually looking for ways to improve the volunteer, donor, potential donor and stakeholder experience through all channels.  Further, utilizing market research, quantitative and qualitative data and best practice knowledge, you will lead the planning and execution of all aspects of marketing, external and internal communications, public relations, sponsorship and special events.  With a talented marketing team and expert volunteer advisors, you will pursue high quality and innovation in all areas.  You will proactively establish relationships with media, business, government, labour and community leaders, and with United Way colleagues nationally and internationally, driving brand enhancement.  Additionally, you will actively contribute to the leadership of the organization overall, positioning United Way for the future, while working in an integrated way to maximize volunteer and donor impact in our community today.


You bring to this position a degree in business, marketing or a related field and a minimum of 5 years experience at a senior management level, developing and executing successful brand strategies and marketing campaigns, including digital.  You are results oriented and a natural at leading teams, inspiring the best from everyone around you. 


For more information on this exciting opportunity, and to apply by January 31, 2018, please visit our website at


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