Content Marketing Specialist

The Role - Content Marketing Specialist

You'll write compelling content and know how to use it in email campaigns, website features, and at events.   

You’ll work closely with our marketing, events & sales team to bring new ideas to fruition. This is a role where you’ll be our lead writer of content that intrigues and compels interest.  You'll contribute to a mix of activities to help generate leads resulting in bookings by our agent team, including:

  • Developing email marketing content
  • Conducting campaigns promoting our speakers with a focus on ROI
  • Writing new SEO-optimized blog content based off our content calendar
  • Developing speaker profiles & microsites
  • Scheduling, evaluation & optimizing the performance of our social media content
  • Pulling reports from Google Analytics & strategizing ways to improve performance
  • Storyboarding, shooting & editing video content
  • Developing creative print collateral for industry events
  • CRM marketing list management & tagging

Skills & Qualifications:

Your focus will be on writing for web and print, developing & distributing compelling content that drives engagement and generates leads. A working knowledge of SEO & how to optimize content based on these principles is beneficial.  Experience in the conference or events industry is beneficial. 

Additionally, the ideal candidate will have competencies in and/or willingness to learn:

  • Email Marketing: Mailchimp (or similar) & Canadian Anti-Spam Legislation
  • Google Adwords
  • CRM Software
  • Event management
  • Basic HTML code
  • Design: Photoshop, Illustrator & InDesign
  • Video: Shooting content & editing via Premiere Pro

Sounds like a role for you?  Check out our website for more about us: and please send us your resume and cover letter to apply at  Include a writing sample, preferably one that would compel a client to want one of our speakers at their next event. 

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