Content Marketing Specialist

The Role - Content Marketing Specialist

You'll write compelling content and know how to use it in email campaigns, website features, and at events.   

You’ll work closely with our marketing, events & sales team to bring new ideas to fruition. This is a role where you’ll be our lead writer of content that intrigues and compels interest.  You'll contribute to a mix of activities to help generate leads resulting in bookings by our agent team, including:

• Developing email marketing content
• Conducting campaigns promoting our speakers with a focus on ROI
• Writing new SEO-optimized blog content based off our content calendar
• Developing speaker profiles & microsites
• Scheduling, evaluation & optimizing the performance of our social media content
• Pulling reports from Google Analytics & strategizing ways to improve performance
• Storyboarding, shooting & editing video content
• Developing creative print collateral for industry events
• CRM marketing list management & tagging

Skills & Qualifications:

Your focus will be on writing for web and print, developing & distributing compelling content that drives engagement and generates leads. A working knowledge of SEO & how to optimize content based on these principles is beneficial.  Experience in the conference or events industry is beneficial. 

Additionally, the ideal candidate will have competencies in and/or willingness to learn:

• Email Marketing: Mailchimp (or similar) & Canadian Anti-Spam Legislation
• Google Adwords
• CRM Software
• Event management
• Basic HTML code
• Design: Photoshop, Illustrator & InDesign
• Video: Shooting content & editing via Premiere Pro

Sounds like a role for you?  Check out our website for more about us:  www.nsb.com and please send us your resume and cover letter to apply at speakers@nsb.com.  Include a writing sample, preferably one that would compel a client to want one of our speakers at their next event.