Associate Manager, Digital Fundraising

Covenant House helps youth ignite their potential and reclaim their lives. As Canada’s largest agency serving youth who are homeless, trafficked or at risk, we offer the widest range of 24-7 services to about 350 young people each day.

As a national leader, we educate and advocate for long-term change to improve the lives of vulnerable youth. This includes influencing public policy, leading awareness and prevention programs and continually building and sharing our knowledge. As a learning organization, we strive for excellence and programs with impact.

More than a place to stay, we provide life-changing care with unconditional love and respect. We meet youth’s immediate needs and then we work together to achieve their future goals. We offer housing options, health and well-being support, training and skill development, and ongoing care once youth move into the community.

Thanks to our donors, who contribute almost 80 per cent of our $33 million annual operating budget, we are able to deliver these comprehensive programs and services. Since 1982, Covenant House has supported more than 95,000 young people.

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Purpose of Position

To increase the online revenue of Covenant House by developing and implementing donor-centric strategies that boost donor acquisition and retention.

Key Result Areas

Analysis & Strategy

  • Monitor donor behavior and conversions within digital channels
  • Create donor profiles and develop strategies to segment and target communications
  • Create online revenue reports and identify patterns, trends and opportunities
  • Develop and execute an A/B testing strategy across digital channels (email, web, etc.) to ensure continuous optimization of our digital properties
  • Ensure multi-channel alignment across campaigns
  • Work with media vendor for supplementary reporting of digital advertising campaign
  • Coordinate with communications for story content and social media opportunities to enhance campaigns

Lead Generation

  • Develop a lead generation and conversion strategy to build our pipeline of potential donors
  • Coordinate with Communications team to ensure all potential opportunities for lead generation are explored
  • Research new opportunities for lead generation through emerging digital channels

Email Campaigns

  • Optimize and improve existing email list segmentation and ask strategies
  • Develop digital calendar
  • Explore opportunities and use cases for marketing automation
  • Implement policies for regular list hygiene
  • Ensure consistent and accurate email reporting including: open rates, clickthrough rates, revenue and conversion results
  • Analyze results and make recommendations to optimize
  • CASL compliance is maintained

Website Properties

  • Ensure web properties are following online fundraising best practices and are consistently optimized based on available data
  • Manage online landing pages, testing and optimizing where required
  • Coordinate with Communications team to ensure website is regularly updated to align with all in-market fundraising campaigns (offline and online)
  • Analyze revenue results for our online Gift Catalogue and tribute giving and create strategy for further expansion

Search Engine Marketing and Online Advertising

  • Monitor Google Ads and other sponsored listing campaigns and report on results
  • Develop strategies to maximize our usage of Google Grants
  • Oversight of Google Tag Manager including coordination and maintenance of tracking pixels, triggers, etc.
  • Media buyer strategy, develop content and creative assets


  • B.A. or college diploma in marketing or fundraising
  • Digital fundraising experience, minimum 3 years
  • Experience developing strategy for email fundraising, online advertising and eCampaigns
  • Experience with online fundraising campaigns and initiatives such as symbolic gift catalogues, and other fundraising campaign microsites an asset
  • Knowledge of mobile giving techniques and best practices
  • Knowledge of Google Analytics, Google Tag Manager and other analytics tools
  • Proficiency in Raiser’s Edge an asset
  • Ability to work with various content management systems and email management systems
  • Experience using Engaging Networks
  • Proficiency in Microsoft Office with advanced Excel experience
  • Experience in Agile Methodology


  • Analytical and strategic
  • Strong verbal and written communication skills
  • Ability to multi-task and meet competing deadlines
  • Teamwork, conflict management skills
  • Strategic thinking and organization skills
  • Project management skills
  • Superlative attention to detail


  • Motivated
  • Quick learner
  • Flexible
  • Diplomatic and tactful
  • Detail oriented
  • Resourceful
  • Team player
  • Thorough

What we offer:

  • Meaningful work
  • Competitive compensation
  • Paid vacation time
  • Full benefits package (Health, Dental, Vision, Personal Days, Employee Assistance Program,Tuition Reimbursement and more)
  • Employee perks


Interested candidates should apply on the website career section by submitting their cover letter and resume to Human Resources, on or before October 17, 2019.


As an employer, Covenant House is committed to building an organization that reflects the diversity of our clients and the communities we serve. We encourage applications from qualified individuals who represent diverse communities. In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act and Covenant House Policy on Accommodation, a request for accommodation will be accepted as part of the Covenant House recruitment process.

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