Marketing Specialist, Paid Media & Brand

Are you interested in helping to create a Brighter World?  

McMaster University fuels curiosity, inquiry and discovery. Every day, we push the boundaries of knowledge through our world-class, interdisciplinary research and our ground-breaking approaches to teaching and learning. Our students, researchers and staff are among the best and brightest.  We are seeking an equally talented Marketing Specialist, Paid Media & Brand to help expand our already successful brand and reputation building initiatives.

The Marketing Specialist’s primary responsibility will be the end-to-end management of McMaster global reputation building paid media strategy which is aimed at building brand recognition of McMaster’s research and teaching excellence.  The successful candidate will be part of the Marketing team, work with McMaster’s Communications team and external media and creative agencies to develop a content strategy, digital assets, and a digital media plan to support McMaster’s Brighter World brand and reputation building activities.  Along with leading paid media strategy, the role will also support McMaster’s brand mandate, which includes working across internal stakeholders to ensure adoption of the McMaster brand across the university.

To ensure success, the Marketing Specialist, Paid Media & Brand, will possess an advanced digital media knowledge base, exhibit critical thinking, demonstrate strong problem-solving skills, have experience in driving results through collaboration, and bring a team-player mentality to the role.

Key Responsibilities:

  • Manage the development, implementation and optimization of McMaster’s digital paid media campaigns across social, programmatic, and partner channels.
  • Manage the development and deployment of McMaster’s research reputation email campaign
  • Manage third-party agency relationships including development of creative and media plans, review and consolidation of feedback process, campaign reporting, and invoicing
  • Collaborate with internal stakeholders to develop a content roadmap to supporting reputation building activities
  • Gather data and provide analysis on media plans including report writing on a weekly and monthly basis
  • Identify and work collaboratively to support marketing initiatives at the faculty level that support overall brand marketing goals of the university
  • Develop a deep understanding of the Brand Guidelines and proactively maintain the brand integrity
  • Manage the day-to-day activities related to the brand guidelines website including, uploading new content, ongoing tagging, and assets, tools and template development
  • Monitor the higher-learning competitive environment and share insights among the broader marketing team and other key stakeholders
  • Advise on all brand related questions from the McMaster community and provide creative advice on brand related projects

 

Experience

  • Bachelor’s degree in marketing/communications or related (preferred)
  • 3+ years of experience in a marketing capacity with a specific focus on digital paid media management
  • Strong experience with running, overseeing, managing and editing online performance of marketing campaigns
  • Experience managing external media and creative agencies
  • Proficiency with Excel and an ability to analyze granular campaign performance data to make recommendations and decisions to optimize the campaign
  • Ability to use keyword research tools (such as Google Keyword Planner, Bing Keyword Planner, SEM Rush, etc.).
  • Experience with Google Analytics, WordPress and CRM platforms (i.e., Microsoft Dynamics) is an asset
  • Critical thinker with strong problem-solving and research proficiencies
  • Solid organizational skills and detail oriented
  • Ability to work under pressure and meet strict deadlines
  • Creative mind with superb written and verbal communication skills
  • Ability to review creative concepts and provide critical and on-brand feedback
  • Ability to simplify complex information into a user-friendly format

 

Visit the McMaster careers page for full job description.

Job Title: Digital Communications Specialist (Paid Media & Brand)

Job ID: 51472

Department: University Marketing & Branding

Position: Full-time

Salary: $60,000-$65,000


Similar searches: Marketing & Communications