Sr. Marketing Manager

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SENIOR MARKETING MANAGER

Company Overview 

Syndesus helps growth-focused U.S. companies tap into Canadian employment solutions – legally employing remote workers, recruiting software engineers, and sponsoring Canadian work visa for tech workers who cannot stay in the US due to work visa/immigration issues. 

By “legally employing remote workers” in Canada for US and global companies, we are referring to the Professional Employer Organization (PEO) model, also known as Employer of Record (EOR).  These companies use Syndesus’ PEO/EOR model because they want to legally employ workers in Canada, and they do not have a Canadian subsidiary that can do so.  

Path to Canada (a Syndesus owned subsidiary) is a tech-worker marketplace connecting U.S.-based immigrant tech workers seeking to leave the US with Canadian companies that can hire them and sponsor their Canadian work visas so they can permanently move to Canada.

The Syndesus team has robust experience in sales, operations, HR, business development, marketing, and strategic partnerships therefore, we understand the obstacles faced by growing companies. We are experts on solving these problems utilizing cross-border employment solutions. 

We also have a great culture, a great team, and we are mission-driven. We truly believe in the “Canadian Dream”, and we advocate for the collaborative growth of the North American tech ecosystem. We love helping people change their lives. We are looking to build our marketing team with professionals of a similar mindset. 

Position Overview

Syndesus is looking for an experienced Marketing Manager who will support the Marketing Team in executing the annual marketing plan for the Path to Canada service offering. You will be instrumental in driving revenue by leading growth marketing, product marketing and marketing operations. This position will collaborate closely with internal teams in leading the implementation, execution and reporting of marketing campaigns and initiatives to support aggressive new business development and growth strategies.

The Role / Position Details

You’re an experienced marketer that knows, lives, and breathes leads, funnels, email marketing, data, brand awareness and all the rest. You have a solid marketing background demonstrating progressive learning, growth and work experience managing multiple projects end-to-end, including demand gen campaigns and digital marketing techniques. The Marketing Manager will be responsible for managing various marketing projects and executing tactical requirements to support in-year marketing campaigns. Taking on overall project delivery and regular reporting and evaluation, the Manager will work closely with the VP of Sales & Marketing on developing strategies and delivering on campaign objectives.

Digital campaigns are a key strategy and typical distribution channels include email campaigns, website, virtual and in-person events, social media, PR, advertising, and content marketing.

The following are key areas that you will initially focus on. 

  • Demand Generation – Define, design, and deliver effective strategies to support revenue growth.
    Lead lifecycle and email lead gen strategies and deployment
  • Product Marketing – Develop a deep understanding of the value proposition and unique differentiators of our service offering. Develop and maintain various user personas positioning Path to
    Canada as a clear category leader.
  • Marketing Operations – Manage data from a multitude of sources CRM, Google Analytics, Google Ads, Social Ads distilling into actionable market intelligence
  • Reporting and comprehensive campaign analysis’ that provide continuous improvement to marketing campaigns
  • Assist in identifying new opportunities and creating messaging, assets, and programs that help to bring our brand promise and brand guarantee to the marketplace
  • Support and contribute to the broad content plan and marketing strategy
  • Leverage data, our advocate stories and information to continuously evolve product key messaging that drives effectively communicates and promotes our value proposition.
  • Content writing and development
  • Collaborate with sales to drive required collateral and support materials
  • Liaising with and managing external consultants and content contributors
  • Day-to-day management of assigned marketing technology to support marketing activity including WordPress (blog posts and minor updates), HubSpot (Marketing dashboard, email campaigns, landing pages etc.).

You must thrive in a start-up environment, with high-demands and every-changing projects and priorities. You must be effective in working in a remote environment and be able to self-direct and take ownership of projects end to end. Contributing positively as a member of a team, utilizing critical thinking skills, and taking initiative daily are non-negotiables.

Key requirements

  • A data-first approach with the ability to use both quantitative and qualitative data as guideposts to execute against the marketing strategy telling a compelling story and tracking performance.
  • Strong understanding in several area of marketing (Growth / Demand Gen, Content & Brand, Product Marketing and Marketing Operations
  • Clear understanding of marketing concepts and how to effectively apply them
  • Detail-oriented and able to maintain a high level of ownership and accuracy on all activities
  • Intermediate to advanced writing skills
  • Excellent project management skills, specifically effective and efficient ongoing management and implementation. 
  • Proven experience with marketing project management and tactical delivery
  • Experience managing consultants (designers, developers, etc.)
  • Highly flexible and adaptable to work independently, creatively, and effectively in a fully virtual environment. 
  • Technologically savvy, notably cloud-based collaboration tools such as Microsoft Teams, Slack, Google Drive, and Zoom. 
  • 10+ years of relevant experience

Location:

This job fully remote.


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