Manager, Database Marketing

Manager, Database Marketing

Regular Full-Time (35 hours per week)


Located in Toronto, the Art Gallery of Ontario (“the AGO”) is one of the largest art museums in North America, with a collection of close to 100,000 works. Through the collection as well as collaborations with leading museums around the world, the AGO presents wide-ranging exhibitions and programs to approximately 1 million visitors annually.

We are currently seeking a Manager, Database Marketing to join our Membership & Database Marketing team. Under the direction of the Director, Membership & Database Marketing, the incumbent will develop, implement and manage strategic direct marketing initiatives designed to drive awareness and attendance within AGO Brand and Strategic Plan parameters. He/She/They will create, manage and execute marketing campaigns, managing all direct marketing communications and channels, to increase awareness of the Gallery, grow AGO audiences, particularly the AGO’s Membership base and Annual Pass holders, and drive growth across all business streams.

Interested so far? Learn more about why AGO would be a great fit below.

The Gallery continually strives to create a safe and inclusive workplace. We offer diversity and inclusion training to our staff and volunteers so they can continually learn and contribute to fostering a supportive environment where people feel comfortable to come to work as they are.

The mental health of our employees is also very important to us. We offer our employees programs that support wellness and enhance the job experience. If our employees need assistance, employee assistance program (EAP) services are available to them. The Gallery also takes part in the city and province’s reciprocal benefits program, allowing our employees access to city and province discounts.

What are the benefits and highlights of working at the AGO?

  • Competitive salary
  • Discounts from the Provincial/City Reciprocal Agreements (Free admission to museums, the CN Tower & Discounts off amusement parks, city attractions, hotels, wine tours, Second City, the Ontario Science Centre, and much more!)
  • Discounts to GoodLife Fitness
  • Free tickets to every major exhibit at AGO

If this sounds like an opportunity you are looking for, apply now!

The ideal candidate will have the following qualifications, skills, and experience:

  • 5+ years’ experience in a direct marketing role, or equivalent education and directly related experience.
  • Previous managerial /supervisory experience.
  • Demonstrated success in developing, implementing and analyzing marketing campaigns that achieve revenue and audience targets.
  • Current, comprehensive knowledge of marketing concepts, practices and techniques.
  • Demonstrated experience with market and customer research methods and analyzing and leveraging research findings to inform new directions.
  • Understanding of the dependency between direct communications and drive to the web for accurate information and complete the call to action.
  • Solid understanding of CASL and email tools/platforms.
  • Comfortable with data and reporting on campaign/communication performance and tracking.
  • Detail-oriented while still understanding the big picture.
  • Experience with life-cycle management through an integrated marketing channel mix.
  • Experience developing behavioral & trigger based email campaigns to drive customer actions, engagement and loyalty.
  • Demonstrated experience establishing and managing positive, professional working relationships with internal and external stakeholders.
  • Demonstrated expertise in budget development and monitoring.
  • Demonstrated negotiation/mediation, and influential leadership skills.
  • Desire and ability to thrive in a fast-paced and dynamic organization.
  • Strategic thinker and creative problem solver.
  • Well-developed administrative and organizational skills.
  • Knowledge and passion for visual arts an asset.


We invite individuals who reflect the diversity of our visitors to apply by submitting a tailored cover letter and CV via this link:

If you would prefer to submit your application in person, please leave it with our Shipping Dock addressed to the People Division which is located next to the Jackman Hall entrance on McCaul Street.

We thank all applicants but must advise that only those selected for interviews will be contacted. In accordance with the Ontario Human Rights, Accessibility for Ontarians with Disabilities Act & the AGO’s Recruitment & Selection Policy for Staff, a request for accommodation will be considered throughout the hiring process.

The Art Gallery of Ontario is an Equal Opportunity Employer.

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