Manager, Communications and Marketing - One Stop Talk
Strides Toronto is a multi-service agency providing a wide range of exceptional programs and services that improve the mental, social, and physical health of infants, children, and youth from the pre-natal stage to age 29, and their families. With a range of community, residential and treatment services our work helps to strengthen social and emotional well-being, for culturally diverse clients to move forward through adversity and develop abilities and skills to reach their full potential. We provide individual, group and family interventions that include mental health counselling, autism services, education, outreach and referral, early intervention, day treatment and community support. To learn more about who we are and what we do, visit our website at www.stridestoronto.ca
ABOUT THE ROLE
The Manager - Communications and Marketing, One Stop Talk is a full-time permanent position that will provide strategic leadership and oversight of the brand and voice for One Stop Talk, the new Provincial Virtual Walk-In program, developed in consultation with Strides Toronto and the Lead Agency Consortium. The manager is responsible for developing, recommending, implementing and managing strategic communication initiatives designed to provide support to partner agencies and position, promote and build the profile of the program with the public and within the sector.
Benefits: Competitive Group Health Benefits, Retirement Savings Plan.
WHY JOIN OUR TEAM?
- We provide opportunities for growth and professional development.
- We have a diverse and inclusive work environment with staff who speak multiple languages and dialects.
- We are committed to providing an equitable and inclusive environment where our team members and clients can thrive.
- We set high standards for performance, client outcomes, and implement best practices, which are demonstrated through our accreditation with the Canadian Centre for Accreditation.
WHAT YOU WILL DO
- Develop a comprehensive, provincial communications and engagement plan for One Stop Talk that solidifies and promotes brand awareness, partnerships and champions from across the province.
- Lead engagement efforts with partners, individuals with lived experience and the public.
- Provides strategic and tactical support for program leadership (e.g., presentations, key messages) and sustained program communication vehicles (e.g., e-newsletters or stakeholder forums).
- Manage and monitor all program website and social media platforms including content creation, liaising with vendors, updating content and trouble-shooting problems.
- Monitor media and key publications/resources as part of ongoing environmental scanning and issue identification; develop and implement as issues management and response protocols for reputational risks.
- Develop monthly analytics reports for social media and website utilization.
- Respond to and fulfill media requests, contract with third-party vendors/consultants, maintain relationships at major media outlets, craft pitches, and provide outreach materials for One Stop Talk partner agencies.
- Write media releases, and proactively pursue the placement or distribution of articles and pieces through online and traditional channels.
- Manage the program budget, oversee expenditures, and manage financial processes.
THE “MUST HAVES”
The following education, professional memberships and knowledge are a requirement for this role:
- Post-secondary degree or diploma in marketing, communications, digital marketing, public relations or a related field.
- Five to seven years of directly related experience in communications and community engagement.
- Knowledge of best practices in website, newsletters, and blog writing.
- Knowledge of best practices in internal communications including how to engage staff and potential volunteers.
- Knowledge of how to apply brand standards in communications to both internal and external audiences.
- Proficiency in applicable computer programs (e.g., Microsoft Office, SharePoint).
- Proficiency in programs and platforms such as Mailchimp, Canva, WordPress, etc.
- Knowledge of the fundamentals of digital and social media for creating and publishing creative content on multiple platforms.
- Knowledge of best practices for stakeholder relations and change management such as Prosci.
- Experience in fostering excellent relationships with media.
- Awareness of the role of diversity, equity, and inclusion in the workplace and within the community being served by the position.
- An understanding of Anti-Black Racism, anti-oppressive/anti-racism perspective in the context of the social determinants of health when working with clients and their families.
- Ability to recognize and identify situations where incidents of and imbalance of power and privilege may occur and can result in possible negative impacts for the client.
THE ‘NICE TO HAVES’
While not required, preference will be given to candidates with the following:
- Knowledge of mental health issues and experience working in a not-for-profit environment.
- Knowledge of design programs/services (e.g., Photoshop, Illustrator, InDesign).
- Knowledge of the cultural diversity of communities served by the agency.
- Fluency in another language(s), including sign language.
BEFORE STARTING WITH US
As our work puts us in direct contact with youth and vulnerable persons in our community, with health and safety as a priority, the successful candidate must complete or obtain the following before commencement of their employment:
- Full vaccination against COVID-19 or have received an exemption from the organization’s policy.
- A Vulnerable Sector police check.
HOW TO APPLY
Please submit a cover letter and resume outlining your demonstrated education, certification (if applicable), working and related volunteer experience and how you meet specific requirements for this position, and any additional considerations you deem appropriate. The application deadline is June 5, 2022.
Strides Toronto is an equal opportunity employer. We benefit from diversity of lived experiences in the workplace and encourage applications from qualified candidates who reflect the range of cultures represented in the communities we serve.
In accordance with the Ontario Human Rights, Accessibility for Ontarians with Disabilities Act and Strides Toronto’s own policies, requests for accommodation will be considered throughout the hiring process.
We thank all applicants however, only those selected for interviews will be contacted.
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