Vice President, Marketing & Sales

Vice President, Marketing & Sales  


Vancouver, BC

Founded in 1919, the Grammy and Juno-award winning Vancouver Symphony Orchestra (VSO) is the third largest orchestra in Canada, the largest arts organization in Western Canada, and one of the few orchestras in the world to have its own music school. Led by Music Director Otto Tausk since 2018, the VSO performs more than 150 concerts each year throughout Vancouver and the province of British Columbia, reaching over 270,000 people annually, including 50,000 children and young adults.

The Vice President, Marketing & Sales (Vice President) reports directly to the President and is a key member of the senior management team. The Vice President is responsible for all strategic and tactical elements of the marketing and sales efforts of the VSO and VSO School of Music, including developing and implementing new strategies for revenue and audience growth, creating and executing on an annual marketing plan, and ensuring all marketing and sales objectives are met. The Vice President plans advertising activities across multiple platforms including digital, social media, print, radio, television, and others, in addition to overseeing direct mail and e-mail programs. The Vice President leads public and media relations, promotions, and campaigns in support of the strategic goals of the organization. They recommend pricing strategies and supervise relationships with consultants in telemarketing, design/branding, ticketing, and client services. 

The successful candidate will have a minimum of five years of progressive traditional and digital marketing as well sales leadership experience, preferably from a leading organization in the arts and culture sector. They will possess a demonstrated strength in strategic planning, an entrepreneurial drive, and creativity, in addition to excellent writing, communication, presentation, team building, and interpersonal skills. The ability to work collaboratively in a fast-paced and demanding environment with a proven track record of working with board members, volunteers, and community representatives is necessary. A proven ability to integrate an effective, forward-looking digital marketing strategy into an established yet evolving organization has been one of the hallmarks of their success Personal knowledge and an appreciation of classical music and fine arts would be an asset.

If this is the next step in your professional career, visit our website and submit your application to Shaun Carpenter and Matthew Bell at

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