Social Media Specialist


Responsible for the day-to-day management of IBAO’s social media channels. Delivers creative and strategic elements including visual design, caption copy, content calendars and best practice guidelines. Spearheads IBAO and Ontario Broker brands.




  • Developing a multi-platform social media strategy to grow audiences, build brand awareness and boost engagement of IBAO Members, industry partners and Ontario consumers
  • Introducing new and innovative programs and best practice to current and future channels
  • Creating a unique, ownable voice as end-to-end content creator with a solid understanding of what’s trending and how/when to leverage trends
  • Pitching, developing and publishing daily content in collaboration with IBAO Marketing Team
  • Managing community engagement, answering and redirecting queries, acting as online brand ambassador for IBAO and Ontario Broker brands
  • Sharing content ideas on how to engage communities, grow followers and attract next gen brokers/industry professionals/ students/consumers
  • Staying on top of cultural moments, trends and industry developments to create reactive opportunities
  • Increasing internal understanding of existing and emerging social media platforms, acting as a champion for social innovation
  • Analyzing and reporting performance and engagement metrics on a consistent and proactive basis

DESIGN (10%)

  • Collaborating with Marketing Manager on social media design aesthetic and templates, carrying out social tile, animation and video design
  • Supporting IBAO Marketing Team with design needs, contributing to design strategy and leveraging specific skillset to create supporting assets


  • Pitching and developing editorial content for the Ontario Broker magazine including regular columns, interviews, thought leadership, lifestyle and community content
  • Contributing written content to other IBAO platforms including website copy, blogs, press releases, email communications, presentations and event scripting


  • Acting as key liaison with current and future advertisers 
  • Coordinating print and digital ad sales for the Ontario Broker magazine including pitching, coordinating assets, communicating timelines and invoicing to hit annual revenue targets

EVENTS (10%)

  • Supporting IBAO Marketing Team on scheduled events including Virtual Spring Summit, Young Brokers Conference, Convention, Awards of Excellence and Education Gala



  • Creative thinker and innovator
  • Experienced storyteller and social media champion
  • Self-starter, able to work independently with confidence
  • Well organized, able to work under pressure 
  • Excellent social copywriting and design skillset with the ability to cater to multiple platforms
  • Experience building and nurturing online communities with an understanding of what it takes to be always on in digital spaces
  • Post-secondary education in Marketing, Communications, Public Relations, Design or related discipline
  • Technical skills include social media marketing (Twitter, Facebook, LinkedIn, Instagram, Vimeo, other), Adobe Creative Suite (InDesign, Photoshop, Illustrator), Mailchimp, WordPress, Microsoft Office
  • 5+ years of progressive, demonstrated experience in social media and digital marketing or a comparable context


Send cover letter or video submission and resume to:

VP, Marketing & Communications



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