Head of Marketing

What We Offer

At GDA, you can build a career out of making things happen! GDA Capital is a global organization that provides vertically-integrated financial technology services to institutional investors and disruptive technology companies. We are the trusted advisor that bridges the gap between institutional capital markets and disruptive technologies. This is an exciting time to join our growing team. 

We have an exciting opportunity for a talented Head of Marketing to join our company. The  Head of Marketing shall be primarily responsible as the executor of everything related to client campaigns. This will involve a lot of marketing execution including hands-on ad campaign creation and management, creation and optimization of inbound and outbound sales funnels, as well the coordination of internal and external teams and contractors during the execution phases. This role would be ideally suited to a blockchain-savvy marketer able to self-manage and work independently and remotely, set priorities and efficiently manage day-to-day processes with a high degree of accuracy and grit.


Responsibilities & Expectations

Based anywhere in North America or Europe and reporting to the Senior Vice President of Growth, you will have direct contact with everyone in your department and in our clients’ teams. You will have the opportunity to take on an ownership role within your department and develop and optimize many of our clients’ marketing processes. We expect to hire a team to help support the growth of the department over the next quarters. Here is a breakdown of what will be expected of you. 


Head of Marketing:

  • Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

  • Preparing and managing monthly, quarterly and annual budgets for the Marketing department

  • Setting, monitoring and reporting on team goals

  • Manage paid ad campaigns on Social, Banners, Adwords and other advertising aggregators

  • Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing

  • Continue to maximize our use of Hubspot as a CRM.  Create and optimize audience segments and develop internal marketing and sales automation for increased cross-selling.  

  • Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts

  • Identify relevant events for attendance, promotion and sponsorship.  Create marketing plans specific to each event. 

  • Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports

  • Conduct market research and identify trends

  • Continuously develop and close global partnerships with PR firms, influencers, marketing agencies, design agencies, event management agencies, cryptocurrency exchanges, and social media communities - adding them to a well-organized readily available partner database. 

  • Work closely with partners to deliver global client campaigns 


Required Qualifications

  • Undergraduate degree, preferably in marketing or business

  • Located in North America is highly preferred

  • Experience with paid ad campaigns

  • 7+ years of post-undergraduate or post-graduate work experience leading at-scale performance marketing programs for digital agencies or client marketing organizations. Preferably in a mid-to-large-sized corporate environment; in banking, finance or blockchain industry

  • Excellent computer skills including advanced knowledge and competency with Microsoft Excel

  • Knowledge and experience in setting up and implementing company-wide project management tools, such as Asana

  • Ability to manage a global remote team, and to handle multiple projects/ clients and marketing campaigns simultaneously

  • Knowledge and experience in the blockchain and/or traditional financial markets space is a plus. 

  • Ability to handle sensitive and confidential information and issues with tact and diplomacy.

  • Exceptional organizational skills

  • Knowledge in establishing and developing remote work processes and a relevant remote work culture.

  • Detail oriented with the ability to check documents for accuracy and communicate detailed changes.

  • Strong interest in coaching and mentoring team members 

  • Highly skilled in learning on the job and continuously learning

  • Excellent interpersonal, written, and verbal communication skills.

  • Mature, professional, driven, empathetic. 



We offer competitive salaries and are committed to seeing our employees succeed. 

Bonus: Discretionary

Stock Options Plan: Company-wide 

Top-notch benefits plan


Why Global Digital Assets (GDA)? 

GDA is one of the fastest-growing boutique digital financial technology firms in Canada. The level of growth that is expected in the coming years is staggering, and we need the right person to come on board to help support this growth.

The number one quality we value is teamwork, and everyone pulls together to give our best. With a focus on continued growth and industry leadership, exciting long-term career possibilities are available for the driven energetic leader that joins us. 

Joining GDA today means joining a team of ambitious and caring individuals. Become a key part of our growth by applying today. 

Please note, GDA Capital receives a high volume of applicants thus only those selected to move forward in our interview process will be contacted. 

GDA is an equal opportunity employer, we value diversity and are committed to creating an inclusive environment for all employees. 

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