Marketing Manager
- Employer
- CSA Group
- Location
- Toronto, ON
- Ref
- R001690
- Starts
- Closes
- Job Category
- Marketing & Communications
- Job Type
- Permanent
We are looking for an experienced, strategic Marketing Manager to join an innovative, marketing team that plays a critical role in the growth of CSA Group, ultimately leading to a safer world.
The Marketing Manager will set the strategic marketing direction for their respective areas with a focus on Advocacy, Memberships & Events.
The ideal candidate will be both strategic and analytical, leveraging marketing best practices and data analytics to create impactful marketing campaigns. This role will foster cross-functional collaboration both within and outside the organization and effectively leverage marketing channels (traditional, digital, social, events) to implement successful Marketing strategies.
A cross-functional role requiring;
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Strategic omni channel marketing planning (Traditional, Digital, Social, Content, Email)
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Thorough understanding of Standards Development, Research, and Memberships
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KPIs & Reporting
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Competitive Analysis & Research
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Creative marketing tactic development
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Publication/media advertising
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Agency Management
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Advocacy, Awareness, GR campaigns
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Event Marketing
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Event Planning support
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Member Engagement & Retention
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Value Proposition development
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Budget Management
Responsibilities:
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Responsible for the creation of annual strategic marketing plans aligned to Standards strategic objectives.
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Build integrated, omni channel marketing programs to support objectives across different channels in alignment with the overall Standards strategy.
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Lead creative development of omni channel marketing campaigns.
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Manage segment budget and recommend spending activity based on strategic objectives.
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Establish budget forecasts aligning with plan activity & reconcile forecasted spend vs. actual each month.
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Create KPIs & measurement plan based on strategic objectives.
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Analyze & report on campaign results.
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Identify gaps and make recommendations for marketing programs to meet required business objectives.
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Be a subject matter expert of the respective portfolio including in-depth knowledge of Standards Development, Research, Government Relations & Advocacy and their respective market conditions and competitive landscape.
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Execute marketing plans with strategic tactics from start to finish.
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Liaise with Subject Matter Experts across the organization to create strategies based on marketing best practices.
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Collaborate with organizational counterparts to drive fully integrated campaigns (PR, Digital Growth Marketing, Corporate Communications, Memberships, Government Relations).
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Stay abreast of industry trends by monitoring market activity.
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Leverage the principles of project management to manage multiple projects and priorities at the same time.
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Analyze ROI on all marketing activities and outline key areas of opportunity with a continuous improvement mindset.
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Work with external agencies and vendors to develop marketing collateral.
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Support the development of relevant, engaging value propositions for key audiences (government, advocacy groups, etc.)
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Support event planning activities.
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Support Member engagement & retention activities.
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Provide excellent client service to our stakeholders internally and externally.
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Champion the brand & use creative acumen to drive creative excellence.
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Ensure campaigns are AODA compliant & support inclusion and diversity.
Education and Experience:
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College/university degree in marketing or business administration or equivalent experience in a sales/marketing role.
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7+ years of strategic marketing experience.
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5 years of demonstrable success in similar roles.
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A seasoned professional with experience in strategic marketing and tactic implementation.
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Non-profit experience is an asset.
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Event marketing and event management is an asset.
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Experience with volunteer organizations is an asset.
Skills:
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Excellent written and verbal communication skills – exceptional at writing customer facing content.
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Strong ability to develop, execute and analyze marketing campaigns.
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Proven project management skills and experience.
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Up-to-date knowledge of marketing trends.
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Passion for non-profit marketing and driving results.
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Demonstrated ability to lead/implement and influence change & influence without authority.
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Bilingual (English, French) preferred but not required.
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