Marketing Manager

We are looking for an experienced, strategic Marketing Manager to join an innovative, marketing team that plays a critical role in the growth of CSA Group, ultimately leading to a safer world. 

The Marketing Manager will set the strategic marketing direction for their respective areas with a focus on Advocacy, Memberships & Events.

The ideal candidate will be both strategic and analytical, leveraging marketing best practices and data analytics to create impactful marketing campaigns.  This role will foster cross-functional collaboration both within and outside the organization and effectively leverage marketing channels (traditional, digital, social, events) to implement successful Marketing strategies.


A cross-functional role requiring;

  • Strategic omni channel marketing planning (Traditional, Digital, Social, Content, Email)

  • Thorough understanding of Standards Development, Research, and Memberships

  • KPIs & Reporting

  • Competitive Analysis & Research

  • Creative marketing tactic development

  • Publication/media advertising

  • Agency Management

  • Advocacy, Awareness, GR campaigns

  • Event Marketing

  • Event Planning support

  • Member Engagement & Retention

  • Value Proposition development

  • Budget Management



  • Responsible for the creation of annual strategic marketing plans aligned to Standards strategic objectives.

  • Build integrated, omni channel marketing programs to support objectives across different channels in alignment with the overall Standards strategy.

  • Lead creative development of omni channel marketing campaigns.

  • Manage segment budget and recommend spending activity based on strategic objectives.

  • Establish budget forecasts aligning with plan activity & reconcile forecasted spend vs. actual each month.

  • Create KPIs & measurement plan based on strategic objectives.

  • Analyze & report on campaign results.

  • Identify gaps and make recommendations for marketing programs to meet required business objectives.

  • Be a subject matter expert of the respective portfolio including in-depth knowledge of Standards Development, Research, Government Relations & Advocacy and their respective market conditions and competitive landscape.

  • Execute marketing plans with strategic tactics from start to finish.

  • Liaise with Subject Matter Experts across the organization to create strategies based on marketing best practices.

  • Collaborate with organizational counterparts to drive fully integrated campaigns (PR, Digital Growth Marketing, Corporate Communications, Memberships, Government Relations).

  • Stay abreast of industry trends by monitoring market activity.

  • Leverage the principles of project management to manage multiple projects and priorities at the same time.

  • Analyze ROI on all marketing activities and outline key areas of opportunity with a continuous improvement mindset.

  • Work with external agencies and vendors to develop marketing collateral.

  • Support the development of relevant, engaging value propositions for key audiences (government, advocacy groups, etc.)

  • Support event planning activities.

  • Support Member engagement & retention activities.

  • Provide excellent client service to our stakeholders internally and externally.

  • Champion the brand & use creative acumen to drive creative excellence.

  • Ensure campaigns are AODA compliant & support inclusion and diversity.


Education and Experience:

  • College/university degree in marketing or business administration or equivalent experience in a sales/marketing role.

  • 7+ years of strategic marketing experience.

  • 5 years of demonstrable success in similar roles.

  • A seasoned professional with experience in strategic marketing and tactic implementation.

  • Non-profit experience is an asset.

  • Event marketing and event management is an asset.

  • Experience with volunteer organizations is an asset.



  • Excellent written and verbal communication skills – exceptional at writing customer facing content.

  • Strong ability to develop, execute and analyze marketing campaigns.

  • Proven project management skills and experience.

  • Up-to-date knowledge of marketing trends.

  • Passion for non-profit marketing and driving results.

  • Demonstrated ability to lead/implement and influence change & influence without authority.

  • Bilingual (English, French) preferred but not required.

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