Marketing Manager

We are looking for an experienced, strategic Marketing Manager to join an innovative marketing team that plays a critical role in the growth of CSA Group, ultimately leading to a safer world.  

The key responsibility of this role will be to develop and manage marketing programs aligned to the overall Standards strategy. The primary objectives of the role are to support strategic objectives, foster collaboration across the organization and support the growth of Standards.

This role will be responsible for managing the strategic marketing initiatives for Standards Development, Research and Innovation efforts.

A cross-functional role requiring;

• Strategic omni channel marketing planning (Traditional, Digital, Social, Content, Email)

• Thorough understanding of Standards Development & Research

• KPIs & Reporting

• Competitive Analysis & Research

• Creative marketing tactic development

• Publication/media advertising

• Agency Management

• Budget Management

Responsibilities:

• Responsible for the creation of annual strategic marketing plans aligned to Standards strategic objectives.

• Build integrated, omni channel marketing programs to support objectives across different channels in alignment with the overall Standards strategy.

• Define target audiences and align content, communication and target messaging these audiences

• Lead creative development of omni channel marketing campaigns.

• Manage segment budget and recommend spending activity based on strategic objectives.

• Establish budget forecasts aligning with plan activity & reconcile forecasted spend vs. actual each month.

• Identify gaps and make recommendations for marketing programs to meet required business objectives.

• Be a subject matter expert of the respective portfolio including in-depth knowledge of Standards & Research and their respective market conditions and competitive landscape.

• Execute marketing plans with strategic tactics from start to finish.

• Collaborate with organizational counterparts to drive fully integrated campaigns (PR, Digital Growth Marketing, Corporate Comms).

• Stay abreast of industry trends by monitoring market activity.

• Leverage the principles of project management to manage multiple projects and priorities at the same time.

• Create KPIs & measurement plan based on strategic objectives.

• Analyze ROI on all marketing activities and outline key areas of opportunity with a continuous improvement mindset.

• Work with external agencies and vendors to develop marketing collateral.

• Provide excellent client service to our stakeholders internally and externally.

• Champion the brand & use creative acumen to drive creative excellence.

• Ensure campaigns are AODA compliant & support inclusion and diversity.

Education and Experience:

• College/university degree in marketing or business administration or equivalent experience in a sales/marketing role.

• 7+ years of B2B strategic marketing experience.

• 5 years of demonstrable success in similar roles.

• A seasoned professional with experience in strategic marketing and tactic implementation

• Non-profit experience is an asset.

• Engineering or technical background is an asset.

Skills:

• Excellent written and verbal communication skills – exceptional at writing customer facing content.

• Strong ability to develop, execute and analyze marketing campaigns.

• Demonstrated ability to lead/implement and influence change & influence without authority.

• Proven project management skills and experience.

• Up-to-date knowledge of marketing trends.

• Passion for strategic marketing and driving results.

• Bilingual (English, French) preferred but not required.