Manager, Marketing

If you are committed to public service, enjoy collaborating with others, share our values and have a desire to learn and grow, join The City of Calgary. City employees deliver the services, run the programs and operate the facilities which make a difference in our community. We support work-life balance and offer competitive wages, pensions, and benefits. Together we make Calgary a great place to make a living, a great place to make a life.

The City of Calgary is looking for an exceptional Marketing Manager to lead a team of professionals to create citizen centric marketing campaigns. This is a senior leadership role and reports to the Director of Customer Service and Communications (CSC). This role will manage the teams responsible for channel management and marketing. The successful incumbent will be responsible for leading the development, implementation and execution of strategic marketing plans including initiatives that attract new customers or retain existing ones. This position requires a solid understanding of the relationship between marketing, the overall business and operations. In addition, it will be responsible for pricing strategies, identifying new customers, developing lead generation efforts, and creating promotions. Your responsibilities will include:

  • Manage the channels and marketing divisions as part of The City of Calgary's CSC business unit.

  • Hire, train and mentor a team of marketing professionals to coordinate and execute marketing campaigns.

  • Communicate with Managers, Directors and General Managers across The Corporation about marketing initiatives, project metrics and brainstorm fresh strategies.

  • Create results focused marketing campaigns and understand the metrics required to demonstrate success.

  • Develop budgets including expenditures, return on investment, and profit-loss projections.

  • Build brand awareness, positioning and evaluate competitors.

  • Foster and manage relationships with clients, stakeholders, senior administration and City Council.

  • Build and foster a client-focused and collaborative culture within the team and within CSC.

  • Prepare stakeholder analysis and council reports and present to Council, Committees, and internal and external stakeholders as needed.


  • A degree in Marketing and/or Business with 10 or more years of experience creating marketing campaigns and strategies, including progressively senior roles leading teams.  

  • A Masters of Marketing or Masters of Business Administration (MBA) is considered an asset.

  • Advanced understanding of traditional and emerging marketing channels.

  • Superior analytical skills to forecast and identify trends and challenges including proficiency in budgets, metrics and data.

  • As a member of the Corporate Management Team (CMT), you are expected to be able to demonstrate the core leadership competencies of:  Values & Ethics, Customer Focus, Communication, and Building Relationships.

  • Demonstrates the 4 C’s City culture:  Character, Competence, Commitment, and Collaboration.

Pre-employment Requirements

  • Successful applicants must provide proof of qualifications.

Union: Exempt

Business Unit: Customer Service & Communications

Position Type: Permanent

Location: 205 8 Avenue S.E.

Compensation: Unrated Level G $98,270 - 154,609 per annum

Days of Work: This position typically works a 5 day

work week, earning 1 day off in each 3 week cycle.

Hours of work: Standard 35 hour work week

Audience: Internal/External

Apply By: May 3, 2019

Job ID #: 302062

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