Marketing and Communications Specialist

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Reports to the Managing Director

Responsibilities:

  • Provide strategic input into IFSE’s annual marketing communications plan to achieve the organization’s goals and objectives
  • Responsible for creating and executing engaging marketing campaigns to promote IFSE and its offerings including coordination of all platforms (i.e. website, email, newsletter, traditional media, social media, digital marketing)
  • Create, manage, and coordinate all content (including design) for IFSE’s website
  • Develop and implement an email communication strategy for IFSE’s various target audiences
  • Manage all corporate social media accounts
  • Write, edit and post marketing and communications content on IFSE’s website and social media platforms
  • Responsible for the development of all marketing collateral and communications (i.e. media releases, brochures, flyers, blogs, articles, white papers, presentations, brochures, postcards, newsletters, etc.)
  • Organize and maintain all files, images and assets
  • Ensure all communications are accurate and consistent with IFSE’s style guide, brand image, and messaging
  • Effectively manage project timelines and budgets
  • Work with external vendors and suppliers to ensure they are fulfilling their obligations to IFSE’s satisfaction 
  • Formulate relationships with industry media outlets and partners
  • Track and measure the effectiveness of all marketing strategies and recommend improvements to increase the efficacy
  • Collaborate with other IFSE team members to ensure the marketing communications reflects IFSE’s product and service offerings
  • Stay abreast of new developments within IFSE as well as the financial services industry
  • Such further and other duties as may be assigned from time to time as are commensurate with the positio

Skills:

  • Must have exceptional writing skills and attention to detail
  • A confident self-starter with the ability to manage multiple projects and resources, develop relationships and achieve objectives
  • Strong problem solving, time management, and organizational skills
  • Experience with digital marketing (web, social media, and email)
  • Knowledge of WordPress, Dreamweaver and online software applications such as SurveyMonkey and MailChimp
  • Advanced knowledge of Microsoft Office

Experience:

  • Minimum 5+ years’ experience in the development and execution of marketing plans
  • Bachelor degree in Marketing, Communications or related field
  • Knowledge of the financial services industry, markets, and products is an asset
  • French an asset

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