Marketing Communications Specialist

The purpose of this role is to develop effective marketing and communication strategies and messaging that effectively positions the company’s global financial solutions and market knowledge, both locally and globally. This position requires close interaction and collaboration with the Marketing team, Product Development, Sales teams, and other key internal stakeholders, to ensure that all marketing and sales support material accurately reflects and adheres to corporate branding and messaging guidelines. 

Key Duties & Responsibilities:

• Lead projects that enhance awareness of the company and solutions offered;
• Develop marketing and communications plans that support new product launches, campaigns other projects; 
• Develop and maintain an ongoing content calendar to support all marketing programs and initiatives (digital marketing, social media, blog, collateral) through collaboration with the Marketing team and other internal stakeholders;
• Drive the development of valued-added and impactful marketing and communication material and programs including sell-sheets, brochures, social media content, email campaigns, presentations, and webinars;
• Develop and manage the social media plan and strategy for the North American market that enhances the company’s online presence as it relates to products and thought leadership, and ultimately drives new leads;
• Work with key internal stakeholders to develop value-added content, including blog posts and articles to support the corporate blog and social media initiatives;
• Provide support in the planning, development, implementation and execution of comprehensive digital marketing strategies including lead generation, paid social media and search advertising campaigns;
• Work with the Marketing team, key internal stakeholders and external vendors to drive in-bound lead generation initiatives;
• Ensure that all marketing and communication material are consistent, accurate and that they comply with corporate branding guidelines, legal, and compliance; 
• Work with the Marketing team and external vendor to conduct ongoing monitoring, review and enhancements of the company’s Google Ad Words and PPC Ad campaigns;
• Work closely with all internal stakeholders and act as the project lead for all corporate events including tradeshows, roadshows and webinars;
• Contribute to and assist with the development of Sales Proposals and RFPs.

Desired Experience & Skills:

• Bachelor’s Degree in Marketing, Communications, Journalism or related field is required;
• Minimum of 5 years’ experience in B2B marketing & communications role, preferably within the financial services industry;
• Demonstrated marketing & communications experience, particularly in the area of social media content development, articles and blog posts;
• Innovative and able to identify new marketing opportunities, particularly in the areas of social media, digital marketing & lead generation;
• Experience in the area of SEO and PPC campaigns;
• Demonstrated creative writing ability;
• Exceptional verbal and written communication skills;
• Strong relationship management skills;
• Excellent project management and organizational skills;
• Proficient with MS Office, Word, Excel, PowerPoint and Visio;
• Experience with InDesign, Photoshop, Acrobat Professional and Illustrator an asset;
• Experience with marketing automation and CRM tools such as SalesForce an asset.

Interested in the position?

The company offers competitive compensation and benefits. Please submit your resumé to info@kaiserlachance.com.