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CAA Niagara

Account Manager, Member Rewards


Niagara Region Posted 11 Days Ago1564580

Company Information

CAA Niagara serves over 128,000 members in the Niagara Region and employs 165 people within its five offices in Grimsby, Niagara Falls, St. Catharines, Thorold and Welland.  CAA Niagara is part of a federation of eight membership clubs serving over 6 million members through 140 offices across Canada. CAA clubs continue to build on the trust earned over one hundred years; continually growing the suite of relevant products and services provided to members.

 The suite of products and services includes: roadside assistance, insurance, travel, rewards and public affairs.

Job Description

Position Summary

Reporting into the Marketing & Public Relations department, this position is responsible for business development and growth and success of the Member Rewards program. Specifically, this position develops the rewards partner roster, manages relationship with both local partners as well as the local branches of National partners and oversees internal and external communications and training with regard to the program and its specific offers.

Primary Duties and Responsibilities


  • Lead in development to identify relevant, potential Niagara Region rewards partners and create and deliver partnership proposals.

  • Monitor proposals and follow up, being mindful of pre-determined closing ratio goals. Negotiate and finalize partner/club contracts.

  • Develop, execute and monitor outcomes of all rewards campaigns. Provide ongoing counsel to partners to enhance the mutually beneficial aspects of the rewards program.

  • Coordinate, monitor and maintain CAA Niagara’s relationship with provincial and national partners. Prioritize participation in launches and promotions for these partners including limited-time offers

  • Maintain partnership program files including content for CAA National/AAA member offer databases

  • Prepare regular partner reports

  • Monitor and report on CAA Dollar and CAA Rewards

  • Manage partner collaboration on joint marketing

  • Prepare regular updates for all CAA Niagara staff

  • Respond to Member inquiries specific to the program and the partners

  • Facilitate all customer-facing program content and materials including electronic and paper-based channels

  • Drive member engagement regarding all CAA Rewards partners

  • Build relationships with AAA/CAA counterparts to leverage their experience and expertise

  • Work closely with the CAA Niagara marketing and public relations team as well as the Information Technology team as necessary

  • Ad-hoc duties as assigned


  • Proficient with use of multiple marketing mediums

  • Experience with outbound sales, cold calling and engaging potential partners in variety of mediums

  • Must have the ability to work independently while ensuring multiple demands are being met within defined parameters

  • Must possess the ability to pay attention to detail with a high level of accuracy and have good time management and stress management skills.

  • Excellent interpersonal skills

    Experience and Educational Requirements

  • Post Secondary education in marketing, sales, communication or related field

  • 3-5 years of related business development experience

  • Hands-on experience with discount and rewards programs preferred

    Working Conditions

  • Working in an office environment with frequent interruptions

  • Day travel required around Niagara to visit potential reward partners

  • Interaction with others under varying circumstances, including situations of a highly sensitive nature

  • Occasional work outside regular business hours

  • Frequent attendance to events outside working hours or other sites

Contact Information

CAA Niagara