We are currently recruiting for a Director, Marketing & Enrolment Management to work with the School of Continuing Studies for this exciting opportunity.
In this role, you will be responsible for the development, management, implementation, evaluation and financial planning and monitoring of the marketing and promotional strategy of public programs and corporate training programs of the School. The Director oversees both B2C (business to consumer) and B2B (business to business) strategy and execution. The Director plans and executes communication and public relations activities on behalf of the School to internal university and external audiences. The Director is responsible for all touch points that a prospective student, student or corporate client may have with the School related to continuing professional education (CPE) programs. The Director contributes to the market research for and planning of new education programs to meet market demand. The Director supervises marketing staff and vendors, as well as Continuing Studies Advisors, CPE registration staff and other customer-service or sales staff who work with prospects, existing students, and corporate clients. The Director provides direction to technical/IT staff and vendors who manage the technical aspects of marketing and customer relationship management systems.
To be considered for this opportunity, you will possess:
An Undergraduate degree in a related field such as business, marketing, or communications, or undergraduate degree plus professional certificate or diploma in a related field. Certificate or diploma in marketing, digital marketing or analytics is an asset. In addition, the successful candidate will possess 3-5 years’ experience managing staff and vendors. Preference is given to management experience in a unionized environment. Experience planning complex marketing campaigns (including overall brand and product campaigns), consulting with internal “clients,” creating traditional and electronic collateral, copywriting for different media, managing events, and evaluating ROI of marketing initiatives. Experience in software required to create and manage a complex database-driven website, optimizing user-experience, search engine optimization, content marketing, managing paid online advertising campaigns, A-B testing, creating and managing micro-sites and landing pages, and a thorough understanding of web analytics. Experience designing and implementing internal and external communication and PR strategies including media relations, crisis management and change management communications. Experience with strategies, standards and evaluation of strategies at each stage of the enrolment funnel. Experience creating and implementing customer service standards and processes and CRM software, inbound call center strategy, and marketing automation. A demonstrated understanding or and/or experience implementing complex marketing and student service systems such as a CRM, CMS or SRS and integrations between systems. Demonstrated experience with measurement, benchmarking, and ROI analysis.
To apply to this exciting opportunity or for full position details, qualifications and application procedures go to www.yorku.ca/jobs and refer to posting# CPM-10937.
We offer comprehensive benefits and access to superb educational and recreational facilities. For more information on what York has to offer U please visit: http://hr.info.yorku.ca/benefits/
York University is committed to Employment Equity and encourages applications from all qualified candidates. The University welcomes applications from all qualified individuals, including individuals within the University's employment equity categories of women, persons with disabilities, members of visible minorities and aboriginal persons, individuals of diverse gender and sexual orientation and all groups protected by the Human Rights Code. York University is committed to employment equity and diversity and a positive and supportive environment.
York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation. Please note, only those selected for an interview will be contacted.