Marketing Specialist - Global Content

Marketing Specialist - Global Content

Government of Yukon, Tourism & Culture – Marketing

Location: Whitehorse, YT

Requisition: #7661

Salary: $71,898 - $82,957 per annum
Closing date: December 6, 2017

Tourism Yukon is a part of the community of storytellers who provide a window into the culture and natural phenomena that compels the world’s adventurers, lovers of beauty, and constant explorers to discover the Yukon. We are a source of inspiration, knowledge and practical wisdom for those seeking to experience a place that has no comparison.

The Yukon’s Larger than Life brand is about authentic stories, remarkable experiences, a rich history and unique culture, and unparalleled nature. The Yukon is a place filled with possibility with a sense of wonder and discovery. Somewhere that captivates its travellers under the spell of the midnight sun and the dance of the northern lights. Drawing you in with its wide-open spaces and untouched beauty. Telling you richly woven stories through arts, culture, and the warmth of the local residents.

The Larger than Life brand reflects the warmth and beauty of Yukon’s people, landscapes, culture and history, building an excitement that cultivates a desire to travel to Yukon and enjoy high-quality, authentic tourism experiences.

As the in-house expert in content planning and content optimization, the Marketing Specialist – Global Content manages the establishment and revision of the Marketing Unit Content Strategy in alignment with the Consumer Marketing Strategy. This role collaborates with Marketing Unit staff to prioritize content needs and oversees the procurement and/or production of all marketing content for global marketing programs.

For more information, please contact Robin Anderson, Manager, Global Marketing, at (867) 667-3532 or robin.anderson@gov.yk.ca.

Note: Please note that applications cannot be accepted by email.

This is a full-time indeterminate position, working 75 hours biweekly.

Essential Qualifications

• Post-secondary diploma or degree in Tourism, Marketing, Communications, or Journalism, or significant equivalent experience in a related discipline
• Significant experience developing and evaluating consumer-centric, research-based content strategies
• Significant experience procuring and producing marketing content and communications
• Project management experience
• Experience working in a multiple stakeholder environment

• Experience with financial management, preferably in a government setting.

Candidates who have education, training and/or experience equivalent to the essential qualifications listed above will be equally considered.

Desired Knowledge, Skills and Suitability

As the ideal candidate, you will:

• have a passion for excellence in story-telling, with the ability to work effectively in a fast-paced team-based environment, and be highly flexible and able to adapt to change quickly
• demonstrate the strategic thinking required to create effective content strategies for target markets
• possess exceptional verbal and written communications skills, and the research and analytical skills required to create professional reports, strategies and plans, and exceptional marketing communications
• have a strong understanding of destination marketing strategy, strategies and procedures from an economic development perspective, and a keen understanding of Yukon’s tourism potential
• be able to develop strong relationships and work collaboratively with multiple clients and stakeholders
• be able to develop and implement strategies and plans designed to meet the needs of Tourism Yukon

• be proficient with communications and technological tools, and become comfortable with new technologies and systems easily.

Candidates will be expected to demonstrate their competence according to the standards set within the Yukon Government Core Competency Framework, available here.

This competition will focus on, but not limit itself to, the following competencies:

• Thinking Strategically
• Demonstrating Client Focus
• Taking Action and Achieving Results
• Influencing Others
• Modelling Interpersonal Skills and Personal Responsibility

Conditions of Employment: Valid Yukon Class 5 driver’s licence; and valid passport with the unrestricted ability to travel internationally.

Job Requirements: Willingness to travel within and outside of Yukon, often during evenings and weekends.

We are the Yukon public service. Every day, we come together to serve the people who live here, and to make a difference in so many ways—from simple to extraordinary and everything in between. Here, you will find the diverse opportunities you desire to develop your career while enjoying a warm sense of community and vibrant artistic, cultural and recreational amenities, all set in a spectacular natural environment.

How to Apply

To apply for the position of Marketing Specialist - Global Content, and for full details on the requirements of the role, please visit: http://employment.gov.yk.ca.

"Committed to Employment Equity"