Segment Marketer

Date Posted: September 19, 2017

Department: Marketing

Location: 2075 Kennedy Road - Scarborough

Segment Marketer
2 positions
12-month and 6-month contract positions available

Purpose:
To execute the annual marketing plan for the Tax and Accounting or Legal segment print portfolios.

This position is responsible for:
* assisting the manager in developing and executing the annual direct marketing campaign plan;
* developing and implementing marketing programs targeting tax and accounting professionals, or HR, payroll, health and safety, legal and corporate professionals including direct marketing, digital channels (email, Web, Social), Event Marketing, Advertising, and Sales Support campaigns;
* developing effective creative briefs, including features, benefits, and value propositions of the product that differentiate it in the market;
* updating content for marketing websites and social channels and tracking performance;
* coordinating and supporting lead generation activity, including producing relevant contact lists in Salesforce.com;
* proactively producing marketing campaign analyses and recommendations for campaign refinement in the future;
* acting as the key contact with Product Development team in promoting specific titles as well as with Sales, Customer Relations and other internal partners for related marketing issues;
* managing the portfolio’s marketing budget;
* exploring innovative approaches to execute to increase revenue opportunities and market share;
* coordinating retention program activities by providing all relevant content under tight deadlines monthly; and
* participating in monthly/quarterly cross-functional product and go to market meetings.


You will be a strong team player and will possess:
* a university or college degree or certification in marketing or equivalent experience;
* two to three years of entry level marketing experience;
* a demonstrated ability to prioritize workload, juggle many tasks and strive for results;
* the ability to act quickly and meet tight deadlines;
* the ability to take initiative and tackle new tasks;
* the ability to articulate product value propositions, benefits and features;
* the ability to self-motivate and a “can-do” attitude;
* strong interpersonal skills;
* a keen eye for detail; and
* strong working knowledge of MS Office, MS Access, Excel and PowerPoint.

Agency experience and knowledge of French will be considered a definite asset.


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