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University of Guelph

Director, Marketing & Digital Engagement


2017 0364-1528780

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Job Description

Director, Marketing & Digital Engagement

An exciting opportunity for an experienced integrated marketing professional to join the University of Guelph’s Communications & Public Affairs team and advance the University’s national and international reputation through collaboration and innovation.

Responsible to lead the development, implementation and evaluation of a comprehensive marketing and digital engagement program guided by the University’s Strategic Framework and leveraging the recently refreshed ‘Improve Life’ brand, the ideal candidate brings a deep knowledge of all marketing media and depth of experience to mobilize a large, complex organization to effectively support student recruitment, alumni and donor communications, international rankings and government relations.

This is a new role, reporting to the Assistant Vice-President (Communications & Public Affairs) and working closely with the Director, Integrated Communications and the Vice-President (External). Critical to your success will be your ability to collaborate with, and provide mentorship to, communications colleagues across the University of Guelph’s seven colleges, the major directorates as well as our Ridgetown and Humber campuses, ultimately creating synergies and a shared and consistent vision across these units. As Director of Marketing and Digital Engagement, you will be the primary lead for all matters related to branding and marketing, and either lead or be a key representative on a variety of committees, steering groups and councils, both internally and externally.   

To be considered for the role of Director, Marketing and Digital Engagement, you must have:

Ÿ  A graduate degree, preferably an MBA or Masters in Communications, combined with several years of related experience, or an equivalent combination of education and experience;

Ÿ  Deep knowledge of, and expertise in, brand development across print, digital and social platforms;

Ÿ  Proven experience leading the development, implementation and evaluation of large-scale strategic marketing/digital engagement plans within a complex business environment;

Ÿ  Experience managing vendor relationships and accounts;

Ÿ  Experience leading and developing a team of marketing professionals as well as leading committees or steering groups;

Ÿ  A drive toward results with demonstrated outcomes in efficacy of marketing and digital engagement plans, and the use of data to inform decisions;

Ÿ  Exceptional relationship-building and communication skills and a track record of effectively sharing information, connecting and driving initiatives across a wide range of stakeholders, including executive leaders;

Ÿ  Creative and innovative thinking skills, with the ability to see opportunities and come up with creative solutions to problems; and

Ÿ  Advanced proficiency using Word, Excel, and PowerPoint.

The University of Guelph ( is one of Canada’s leading research-intensive comprehensive institutions, with a record of outstanding scholarship in the arts, humanities, social sciences, life sciences, physical and engineering sciences, agriculture and veterinary sciences. This is your chance to join us in our endeavour to change lives and improve life.

To view a detailed posting for the role of Director, Marketing & Digital Engagement, including application instructions, please go to our website at Applications, quoting Hiring #2017‑0364, must be sent to: Closing date: Wednesday, August 23, 2017.

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

At the University of Guelph, fostering a culture of inclusion is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution.

Contact Information

University of Guelph
Posting Date: 10-Aug-2017Marketing/Advertising/PR Permanent, Full-Time Open 1 ASAP
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