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Queen's University

Manager, Alumni Marketing and Communications



Company Information

One of Canada’s leading universities, Queen’s has a long-standing reputation for academic excellence, research and a diverse and vibrant learning environment. With its strong tradition of public service, the University has helped to shape Canadian values and policies, educating notable political and cultural figures.

Queen’s University is located in the heart of the community in historic Kingston, midpoint between Montreal and Toronto, and the nation’s capital.

Job Description

Manager, Alumni Marketing and Communications

Department of Advancement Communications and Marketing

 Are you interested in an employment opportunity that engages alumni worldwide to foster a lifelong association with Queen’s University?

 Reporting to the Associate Director, Advancement Communications and Marketing, the incumbent is responsible for building deeper alumni engagement through the design, implementation and evaluation of alumni marketing and communications strategies in the Office of Advancement.

The incumbent ensures alignment with the university's central marketing and communications initiatives and adherence to Queen's Visual Identity and Brand Standards as appropriate. The incumbent ensures all programs support the priorities of Advancement's Strategic Plan, and acts as the senior resource for marketing and communication needs of the Queen's University Alumni Association (QUAA).

Responsibilities include developing integrated marketing and communication plans for alumni engagement programs; maximizing connections with a variety of demographics through the use of both traditional and new media; overseeing the Office of Advancement and the Queen's University Alumni websites and all pages contained within; serving as editor for alumni-related communications including the online Queen’s Alumni Newsletter, and alumni activity and trends in various university publications; emails and articles. The incumbent follows up on story leads and writes articles for alumni communications including the Queen’s Alumni Review and its online version as needed.

As the Manager, Alumni Marketing and Communications you will:
  • As a senior member of the Advancement Communications and Marketing team and resource for the senior leadership team in the Department of Alumni Relations & Annual Giving, contributes to overall alumni relations strategy and organizational capacity.
  • Designs and directs alumni-focused marketing and communications strategies that support the engagement priorities identified by Advancement's Strategic Framework.

  • With the Editor of the Queen's Alumni Review (QAR), researches and interviews alumni to bring their stories to the attention of the campus and the alumni community, writing high quality articles and other pieces for the QAR magazine and its online version.

  • Responsible for quality control of submissions from the Office of Advancement to the Queen's Alumni Review, the main communication vehicle for alumni, published four times per year to alumni and friends of Queen's.

  • Recommends, writes and edits content aligned with alumni activity and trends in various Queen’s publications including the Queen’s Gazette.

  • Provides marketing and communications expertise to other Managers and colleagues in the Department of Alumni Relations & Annual Giving, and the Office of Advancement, ensuring that communications strategies and tactics, including brochures, letters, emails, various publications and digital collateral (websites and web graphics, e-newsletters, social media initiatives), align with those of the Office of Advancement and the university.

  • Develops promotion strategies designed to maximize Alumni Relations revenue-generating programs, including Affinity Partners, Alumni Educational Travel Program, and Merchandise program.

  • Serves as the primary interface with the Vice-President for Marketing and Communications on the Queen's University Alumni Association (QUAA) volunteer Board.

  • Oversees the coordination of content for the Office of Advancement website and Queen’s Alumni website. Develops strategies for these sites to maintain dynamic content across the Alumni Relations and Queen's University Alumni Association (QUAA) sections of the University website.

  • Works with faculties, schools and departments to help them develop alumni communication programs and initiatives that deliver on engagement priorities.

  • Understands the emerging trends of alumni, volunteer and donor behaviour, including demographic cohort trends; reviews and analyzes market research available across campus in order to build a strong expertise in the attitudes, perceptions and behaviours of alumni that can be leveraged to encourage them to support the university through volunteer and financial contributions.

  • Plans, prioritizes and manages the work of employees, providing strategic and tactical advice, guidance and coaching.  Identifies the need for staff resources, participates on staffing committees, and makes effective recommendations regarding employee selection. 

  • Manages performance by establishing performance standards, reviewing and evaluating performance and conducting formal performance reviews on an ongoing basis.

  • Assesses staff training and development needs, and ensures that employees receive training required to improve and sustain successful performance. 

  • Investigates, addresses and resolves employee/labour relations issues, including making decisions regarding disciplinary and discharge matters.

  • Acts as delegate for the Associate Director, Advancement Communications and Marketing to represent the unit both within the Office of Advancement, at the university and externally.

  • Undertakes other duties as assigned and in support of the unit and/or department.

Qualifications Required

  • Undergraduate degree, preferably at the honours level. Degree from Queen's considered an asset.

  • Minimum of five years of professional work experience in the area of marketing and communications.

  • Demonstrated successful experience in communications and marketing strategy development, project management, understanding of project management principles, practices, techniques and tools.

  • Proven experience with writing and editing in a variety of formats.

  • Experience working with volunteers and successfully achieving shared priorities.

  • Proven experience with web-based content management systems and online writing.

  • Experience working with a variety of computer programs including MS Office, graphic design programs and large database management systems.

  • Consideration may be given to an equivalent combination of education and experience.

To apply or for additional details on this continuing appointment, including essential competencies and special skills, please visit Career Q, on our Human Resources website at August 16th, 2017.

 The University invites applications from all qualified individuals. Queen’s is committed to employment equity and diversity in the workplace and welcomes applications from women, visible minorities, Aboriginal people, persons with disabilities, and LGBTQ persons The University will provide support in its recruitment processes to applicants with disabilities, including accommodation that takes into account an applicant's accessibility needs. If you require accommodation during the interview process, please contact Carla Ferreira Rodrigues, at or 613-533-6771.

Contact Information

Queen's University
Carla Ferreira Rodrigues
Human Resources Manager
613 533 600 ext. 79371
Posting Date: 24-Jul-2017Marketing/Advertising/PR Permanent, Full-Time $62,145 - $82,858/yr 1 ASAP
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