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Marketing Specialist



Job Description

Renfro Corporation is a global leader in the design, manufacture, marketing, merchandising and selling of legwear products in North America and selected international markets.

Job Summary:

The Marketing Brand Specialist is an experienced, analytical, self-starter with the proven ability to manage tactics and strategies across the organization to build multiple brands.

Key Responsibilities:

  • Responsible for the execution of the business unit Operating Plan
  • Manage the marketing functions relative to multiple brands and their respective accounts;
  • Product, Price, Place, Promotion
  • Seasonal Planning
  • Consumer Insights
  • Lead cross-functional teams as the owner of brand / consumer insights;
  • Key representative for multiple brands across all functional departments (Sales / Merchandising / Design / Product Development)
  • Execute all digital marketing functions relative to the brand.
  • Manage, maintain and report key account level business metrics;
  • Manage costs, pricing, and margin for all programs.
  • Asset Photography.

Minimum Qualifications:

  • Post-secondary education required;
  • Minimum 2 years’ experience in marketing required, apparel / textile retail marketing preferred;
  • Experience working with and developing seasonal line plans and product calendars;
  • Proficiency in managing costs, price, and margin;
  • Strong analytical proficiency;
  • Strong verbal and presentation skills (written and spoken French an asset);
  • Proficient with Excel, Illustrator, Photoshop design strongly preferred.


By applying to this position, you are confirming you possess either a Canadian citizenship, permanent resident status or work permit. We thank all applicants for their interest.

Contact Information

Posting Date: 24-Jul-2017Marketing/Advertising/PR Permanent, Full-Time Open 1 ASAP
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