Marketing Specialist

Renfro Corporation is a global leader in the design, manufacture, marketing, merchandising and selling of legwear products in North America and selected international markets.

Job Summary:

The Marketing Brand Specialist is an experienced, analytical, self-starter with the proven ability to manage tactics and strategies across the organization to build multiple brands.

Key Responsibilities:

• Responsible for the execution of the business unit Operating Plan
• Manage the marketing functions relative to multiple brands and their respective accounts;
• Product, Price, Place, Promotion
• Seasonal Planning
• Consumer Insights
• Lead cross-functional teams as the owner of brand / consumer insights;
• Key representative for multiple brands across all functional departments (Sales / Merchandising / Design / Product Development)
• Execute all digital marketing functions relative to the brand.
• Manage, maintain and report key account level business metrics;
• Manage costs, pricing, and margin for all programs.
• Asset Photography.

Minimum Qualifications:

• Post-secondary education required;
• Minimum 2 years’ experience in marketing required, apparel / textile retail marketing preferred;
• Experience working with and developing seasonal line plans and product calendars;
• Proficiency in managing costs, price, and margin;
• Strong analytical proficiency;
• Strong verbal and presentation skills (written and spoken French an asset);
• Proficient with Excel, Illustrator, Photoshop design strongly preferred.

By applying to this position, you are confirming you possess either a Canadian citizenship, permanent resident status or work permit. We thank all applicants for their interest.