Executive Director, Reputation and Brand Management
A leader in post-secondary education, Fanshawe College continues to plan for the future with a focus on strategic growth, expansion, and significant investment into program development and student success support. In order to meet its objective, the College is seeking an innovative, creative, collaborative leader to become the Executive Director, Reputation and Brand Management.
Fanshawe College is one of Ontario’s largest colleges – with four campuses in London, Simcoe, St. Thomas and Woodstock. Fanshawe serves close to half a million people with a promise to educate, engage, empower and excite. The College offers more than 200 degree, diploma, certificate, and apprenticeship programs to 43,000 students each year to help people unlock their potential and achieve success in a variety of disciplines. In return, the College offers a welcoming and rewarding work environment where employees are passionate about their work in an organization that consistently receives exceptional employee engagement results.
In alignment with Fanshawe’s strategic goals toward innovation and creativity; increased enrolment; optimization of resources; and alternative revenue generation; the Executive Director, Reputation and Brand Management will be accountable for the leadership, implementation, and administration of College publicity, marketing, communications, student recruitment, and external relations strategies. Embracing a cultural shift where people are encouraged to be bold, agile, and trusting, your strength of character and leadership will encourage others at a very exciting time for Fanshawe College. In addition, the Executive Director will build strong client relationships based on trust, mutual respect, and a commitment of shared success to launch new products, enter new markets (both domestic and global), analyse key market research trends, and leverage the power and brand of Fanshawe into the future. With your proven track-record of experience across the broad spectrum of modern communications, marketing, and brand management within the public and/or private sector, you and your team will strategically fashion the right balance between brand, reputation, and product.
As a member of the Senior Leadership team and reporting to the Vice-President, Corporate Strategy and Business Development, the Executive Director will provide professional expertise in developing and executing integrated marketing strategies to advance the College’s vision and mission. This Senior Leader will be accountable for demonstrating measurable impacts which includes ROI from marketing, communications, branding strategies and tactics. While utilizing comprehensive data to segment the market, the Executive Director will understand how to differentially market to and within overseas targets, both for recruitment and business development opportunities.
As the successful candidate, you will have a minimum of 10 years of progressive leadership, marketing, and communication experience, including comprehensive knowledge of sub-branding and the ability to implement and operationalize a CRM system. A Master’s degree in marketing or communications or a related field is required. You will be a visionary, collaborative, innovative, responsible, flexible and results-driven Senior Leader bringing your energy and enthusiasm to this integral position. Your strong communications, marketing, business acumen, and exceptional interpersonal skills with a proven ability to build strong relationships within the College and the Community at large will position you for success.
Working in partnership with Fanshawe College, Prime Management Group Inc. will be accepting all resumes and cover letters, in confidence from interested candidates. To express your interest in this opportunity, please apply directly at: http://pmg.on.ca/bullhorn/#/jobs/3899
Requests for additional information on the role, and/or confidential suggestions or nominations may also be submitted to firstname.lastname@example.org.