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Digital Marketing Specialist



Job Description

Digital Marketing Specialist


Reports To:                                         Manager, Marketing

Status:                                                  Full-time, Permanent

Location:                                              Ottawa

Application Deadline:                     April 24, 2017. Interviews may take place prior to application deadline.



The Mental Health Commission of Canada (MHCC) is a non-profit organization created to focus national attention on mental health issues and to work to improve the health and social outcomes of people living with mental health problems and illnesses.


For the first 10 years, the Commission had a mandate to develop a Mental Health Strategy for Canada; to implement a ten-year Anti-Stigma/Anti-Discrimination program; to develop a Knowledge Exchange Centre for the mental health field and to develop mental health strategy for Canada.


The Mental Health Commission’s head office is located in Ottawa, Ontario.



MHCC is seeking an energetic, versatile and creative Digital Marketing Specialist to join the Public Affairs team in Ottawa. Reporting to the Manager of Marketing, the Specialist will be responsible for developing and implementing the MHCC’s online presence and online marketing strategy defined by objectives in the MHCC communications strategy including, but not limited to, web content, email, social media, and digital advertising and as well as generate actionable metrics.



In collaboration with the Marketing Manager and the Webmaster, the Digital Marketing Specialist:

  • Builds and maintains a strategic and compelling online presence for the MHCC
  • Develops and evolves content and information architecture of the Commission website to improve traffic volume, improve effectiveness and quality of visitors’ experience and increase SEO.
  • Leads major web update projects to ensure MHCC’s website aligns with mandate and priorities.
  • Ensures MHCC’s website provides comprehensive information, knowledge and product service details easily available to new and existing viewers.
  • Develop social media strategies to increase MHCC brand awareness, to promote programs and to strengthen audience engagement among the general public and MHCC stakeholders.
  • Work in collaboration with the Marketing Coordinator to implement these strategies
  • Develop and implement paid advertising campaigns on the different social media platforms to promote our brand and specific programs.
  • Advises and train staff on best-practices and MHCC policy pertaining to social media.
  • Support the Marketing Coordinator in the planning and execution of email campaigns.
  • Measure, track and report performance activities for all digital marketing platforms, identifying trends and insights, and to further optimize performance.
  • Research and review new technologies and keep the Commission at the forefront of all developments in digital marketing.
  • Maintains project plans and schedule for activities.
  • Other duties as required




  • Demonstrate experience and success in implementing digital and social media marketing strategies including managing corporate social media profiles and communities

  • Strong written communications skills, in particular writing for digital and social media channels and the ability to assimilate technical information and interpret it to a non-technical audience for the end users’ needs

  • Strong interpersonal skills, highly motivated, organized, and detail-oriented with the ability to handle multiple, simultaneous projects and meet tight deadlines and take direction in a fast paced environment

  • In-depth understanding of current and leading edge digital marketing practices and social media trends, and digital analytics tools

  • Understanding of applying brand standards and guidelines, awareness of web content layout, including knowledge of typography and basic graphic design

  • Hands on experience using any of the following applications: Adobe CC, Photoshop, Illustrator, InDesign, Salesforce, Vertical Response, Google Analytics, hootsuite

  • Demonstrated understanding of best practices in website architecture and navigation, user interface, usability, accessibility standards and testing

  • Ability to communicate in both official languages (English and French) considered a strong asset

  • Able to work collaboratively and effectively with other employees and outside contacts

  • Experience with photography and video editing considered an asset

  • Excellent organizational skills




  • Minimum 5 years’ experience working in a marketing and communication environment with a focus on digital marketing and social media

  • Bachelor degree or equivalent certification in digital and internet marketing, communications, or related field

  • Interested in social issues and the mental health cause

  • Bilingual in English and French preferred 



Values and Ethics

Respectful of Diversity

Continuous Learning

Results Management

Teamwork and Cooperation

Oral/Written Communication

Health, Safety and Wellness (Physical and Psychological)


See Commission Competency Framework – Employee Level, for details.

Demonstrated commitment to the Commission’s Guiding Principles  (see Strategic Plan)



  • Moderate periods of time spent in meeting type settings.

  • Extended visual requirements (5 plus hours) due to computer related work.

  • Extended periods of time spent in sitting position (computer work, meetings etc. 5 plus hours).

  • High requirement in the ability to effectively divide attention to numerous duties and responsibilities.

  • High degree of concentration required.

  • Highly attentive to details.

  • Low level exposure to extended travel requirements (up to 5% and greater at times) and extension of work day beyond 7.5 hours

  • High analytical and interpretive requirements.



  • Continuously deadline driven requirements.

  • High level of multitasking.

  • High exposure to stress resulting from output requirements.

  • High level requirement to maintain concentration for extended periods of time in order to perform analysis and interpretation of data and minimize errors.

  • Capacity to effectively organize and prioritize own work.

  • Responsive to possible rapid changes in priorities.

  • Adaptable to change (organization and work level).

  • High degree of emotional intelligence required in order to develop and maintain good relationships, communicate clearly, influence others, work well in a team, and manage conflict.

  • Performance goals and objectives are established yearly and regularly reviewed.


The Mental Health Commission of Canada is committed to diversity in the workplace and workplace well-being. As such, applications from individuals from diverse backgrounds such as; First Nations, Inuit, and Métis, members of a visible minority group and those with lived experience of mental health problems or illnesses are welcomed and encouraged. The Mental Health Commission of Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.


Accessible formats and communication supports for applicants are available upon request by contacting Human Resources at


Please apply for this position on our website at:

While we appreciate all applications, only those selected for interviews will be contacted

Contact Information

Posting Date: 12-Apr-2017Marketing/Advertising/PR Permanent, Full-Time Open 1 ASAP
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