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Canadian Cancer Society

Senior Manager, Direct Response



Job Description

Imagine working for an organization that exists to create a world where no Canadian has to fear cancer. At the Canadian Cancer Society (CCS), our teams include people just like you: dynamic, innovative, empowered, passionate and committed to creating real change.


As Canada’s largest national health charity and leader in the fight against cancer, the Canadian Cancer Society has had more impact in more communities than any other cancer charity. On February 1, 2017, CCS and the Canadian Breast Cancer Foundation (CBCF) joined forces. This unprecedented merger allows the new CCS to have an even greater impact on cancer research and vital support services for people living with and affected by cancer.



  • We spearhead life-saving research. As the largest national charitable funder of cancer research in Canada, the Society has invested more than one billion dollars in research so far, and efforts have led to breakthroughs that revolutionize the way cancer is diagnosed, treated and prevented.


  • We empower people facing cancer with free information and support services for patients and their families. Since 1996 the Canadian Cancer Society Cancer Information Service has helped more than one million Canadians with their cancer-related questions.
  • We lead change for a healthier Canada. The Canadian Cancer Society has been a forceful and persistent voice on the tobacco control front, and efforts have led to laws that prohibit smoking in public spaces and workplaces, ban cigarette displays and vending machines and help control contraband.

CCS also mobilizes a community of volunteers to help deliver programs, organize fundraising events, push change through government and fuel prevention efforts.


All of this is made possible through our ground-breaking fundraising programs and campaigns such as Relay For Life, Daffodil Month and The CIBC Run for the Cure, as well as the unwavering support of our corporate partners and donors.


Be part of our team and make the biggest difference in the fight against cancer as a:


Senior Manager, Direct Response

Toronto, ON

Regular, Full-Time

File #CMA731:




The Senior Manager, Direct Response will lead the donor acquisition, renewal and upgrade strategy for the direct mail and online channels to support the National Mass Market revenue goals. This includes program development, implementation, ongoing tracking, monitoring to goals and analysis. This role also works within the team and across the organization to ensure an integrated approach throughout the donor lifecycle and across all channels. This position will have one direct report and have an excellent track record leading a team and helping them grow and develop to their highest potential.


This position is ideal for a dedicated professional who enjoys being creative and analytical while thriving in a multi-faceted, results-oriented and changing/entrepreneurial environment. He/she will also elevate thinking for the future while managing in the realities of today.




  • Works with the Director, Director Response in the development and maintenance of the direct response growth strategy and provide input into the development of the departments objectives, budgets, plans, policies and processes.
  • Works closely with the Product and Marketing Development team to provide direct response recommendations to optimize product fundraising plans.
  • Responsible for the development and implementation of the direct mail and online acquisition strategy to cost effectively grow Canadian Cancer Society’s monthly and annual giving program.
  • Manages the execution of direct mail and online direct response campaigns including agency briefings, media targeting, creative production, tracking & post analysis of campaigns.
  • Responsible for reporting of revenue, expense and donor acquisition and retention targets.
  • Monitors and evaluates the performance of programs and campaigns to ensure that goals are delivered per plan.
  • Prepares monthly and quarterly financial commentaries, forecast of the channels performance, results and appeal/campaign analysis against budget
  • Manages external partners and vendors from concept development to completion of projects with strong leadership
  • Collaborates across the organization to ensure that organizational and program goals and objectives are met.
  • Monitors and evaluates trends in direct response marketing to identify new opportunities and recommend adjustments to strategies as appropriate.
  • Other projects and duties as assigned

Staff Management Responsibilities

  • Recruits qualified staff to meet the department human resources needs.  Manages staff performance in relation to goals established for the department and for individual achievement.  Meets regularly with staff to review progress against plan.  Coaches, guides and problem solves with staff to support them in achieving their commitments.  Identifies and initiates required training.

Fiscal Management Responsibilities

  • Monitors department adherence to financial policies and controls. Ensures an adequate audit trail is in place to meet Canadian Cancer Society requirements.  Supports the Director to determine revenue and expense projections as part of the budgeting process.  Authorizes expenditures within approved guidelines.  Monitors expenditures against plan and initiates appropriate remedial activity as required.

Health and Safety Responsibilities

  • Work in compliance with the provisions of the Occupational Health & Safety Act and its regulations, as well as take every precaution reasonable to protect the health and safety of staff and volunteers.




  • Post-secondary diploma/degree required, in a related field (preferably Marketing) and/or equivalent combination of education and related experience
  • 5 or more years’ experience in the development and implementation of targeted multi-channel direct marketing campaigns (specifically via Direct Mail, Email and other Online Channels) designed to acquire/retain/upgrade donors
  • Experience marketing direct to consumer in either for profit or not-for-profit
  • Exceptional organizational, project management and analytical skills with the ability to multi-task in a fast-paced environment. 
  • Ability to set priorities, demonstrate a positive attitude, troubleshoot and problem solve independently using sound judgement.
  • Highly developed interpersonal skills; proven experience in managing and mentoring staff.
  • Advance level of proficiency in MS Office and working knowledge of Raiser's Edge. Working knowledge of RE’s Luminate Online an asset.
  • Non-smoker

Working Conditions

  • Regular office environment

Direct Reports

  • Manages and mentors one direct report.




CCS offers meaningful opportunities to make an impact in the fight against cancer.  We are committed to fostering a culture that is inspiring, supportive and exemplifies our core values:





In return for your contributions, we offer an attractive compensation package that encompasses a competitive salary, excellent benefits and the opportunity to have a rewarding employment experience where your contributions can make a true difference every day. Please indicate your salary expectations in your cover letter.



Qualified non-smokers are invited to send their resume, cover letter and salary expectations, quoting the File #CMA731: in the subject line of the email by April 7, 2017 to:


We thank all applicants for their interest and advise that only those selected for an interview will be contacted. No phone calls, please.


The Canadian Cancer Society is committed to employment equity and encourages applications from all qualified candidates. CCS will make available reasonable accommodations for people with disabilities upon request.





For more information about how you can join the fight against cancer and become a member of our dynamic team, please visit our website at




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Posting Date: 31-Mar-2017Marketing/Advertising/PR Permanent, Full-Time Open 1 ASAP
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